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5 Reasons Dreamforce Is a Must-Attend Sales and Marketing Event For B2B Marketers

Adobe Experience Cloud Blog

Attend Dreamforce Global Gathering 2009, one of the year’s premier sales and marketing events, to gain proven best practices, how-tos and practical training on the latest Cloud Computing solutions. Learn to track web traffic and capture more leads through landing page optimization. 3:30pm West Mezzanine 250.

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Brian Carroll's blog B2B Lead Generation Blog. B2B Lead Generation Benchmark Study 2009. The act of using content to generate demand for a complex sale is a long-term proposition. Get Content.

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Why You Should Leverage Co-Marketing to Grow Your Brand

Sprout Social

By creating a webinar with our good friends at Moz and promoting it to both audiences, we’re generating leads for both companies that our marketing and sales departments can go on to nurture. They even created a second flavor for their 2009 run with the popular online game World of Warcraft. Big Brand Co-Marketing Examples.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

B2B Online Marketers Focus on Lead Gen - eMarketer , March 4, 2010 Lead generation for B2B Marketing. Just think, off to the scene of some speech by a senior executive, a product demo, major event that your company is sponsoring and you whip out a camera, throw up your antenna and upload a live feed. Demand Generation (50).

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B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

Online Marketing Institute

While B2C companies can reasonably expect to generate a purchase from a single site visit, the sales cycle for B2B companies is much longer. Including video demos, case studies and newsletters on a site can help B2B organizations build relationships with their audience. For B2B companies, getting found is just the beginning.

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The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story

Hubspot

The early success of HubSpot''s lead generation playbook can be attributed to this single asset and opt-in strategy. Phase 1 (2007-2009): Starting With a Simple Lead Gen Playbook. Lesson Learned #2: Lead generation doesn''t have to be complex. Lesson Learned #3: Inbound email marketing can also generate new leads.