Customer Experience Matrix

MARCH 8, 2011

Both Unica and Aprimo were long-established vendors with fundamentally stable products sold primarily to large enterprises: although their new owners may market them more broadly, they’ll be selling pretty much what IBM and Teradata always sold (big systems) to pretty much the same customers (big companies).

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Adobe Experience Cloud Blog

DECEMBER 22, 2009

Here are some of my favorites of 2009: 1. Their Holiday 2009 Lost Phone card is great - reminding us of the fun and function we have with our iPhones. DCI Group's holiday card reminds B2B marketers of all the work in takes to make sure our customers know how much we appreciate them- but be careful with this one, it's Top Secret.

Resource Management 48

Resource Management Paid Search Agency B2B Marketing Advertising Agencies 48

ClearVoice

MARCH 8, 2022

Here’s a fun fact: Well-known customer relationship management company Salesforce has a non-profit social impact center. In her current position at Tealium, she focuses on how to make the most of revenue generation across customer life cycles. Cristina Jones , chief marketing and engagement officer, Salesforce.org. Rebecca Lieb, Ph.D.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

MLT Creative

MAY 19, 2010

It's the only vendor that can guarantee customer success, and its customers range from small organizations to large corporations. They emphasize their ability to provide real-time alerts, and were rated #1 in Marketing Automation by Appexchange in 2009. They can have you up and running with their products in just one day.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Adobe Experience Cloud Blog

MAY 11, 2012

by Jason Miller Here at Marketo we are very excited about our upcoming 2012 Global User Summit. Please tell us a little bit about LeadMD and how your company aligns to deliver/support cloud services to your customers? LeadMD helps develop, streamline, and maximize lead generation programs for both SMB and enterprise customers.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48

Adobe Experience Cloud Blog

OCTOBER 1, 2013

The rate of mobile adoption has eclipsed that of all previous technology change waves: by 2014, more than 25% of all global internet traffic will be mobile (up from less than 1% in 2009), and more people will be accessing the internet on mobile devices than on traditional PCs. Go native. This percentage is growing year by year.

Mobile Marketing 48

Mobile Marketing Marketing Automation Services Practices Optimization 48

Vidyard

JANUARY 14, 2015

“Businesses will need to invest in a Video Marketing Platform to fuel the success of their marketing and sales efforts, and Vidyard is leading the way in both product innovation and customer value.”

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

Businesses will need to invest in a Video Marketing Platform to fuel the success of their marketing and sales efforts, and Vidyard is leading the way in both product innovation and customer value.” Vidyard’s innovative video marketing technology extends the power of Salesforce and we are excited to help them accelerate their growth.”

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Adobe Experience Cloud Blog

JUNE 12, 2009

After July 2009, you can create Custom Fields on Campaign Member Records. Your organization can create up to 500 custom fields. And you can also include campaign member custom fields in reports. And you can also include campaign member custom fields in reports. Chart Analytics 2.0: Click Enable.

Features 48

Features Salesforce.com Top of Funnel Landing Pages 48

Adobe Experience Cloud Blog

JANUARY 19, 2009

Second, B2B marketing requires you to have healthy balance between creativity and analytical ability, strategic thinking and tactical expertise. That means keeping close tabs on industry trends and customer and prospect concerns, and creating relevant content that addresses those trends and concerns in a timely manner.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Thought Leadership Demand 48

Ambal's Amusings

OCTOBER 15, 2009

Marketo's Modern B2B Marketing. Get Customers. B2B Lead Generation Benchmark Study 2009. Marketing and Sales Alignment – Marketo eBook (New!). She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Adobe Experience Cloud Blog

AUGUST 5, 2011

On July 26, 2009, I celebrated a half-century on the planet. Customer-centricity. Mobilizing behind the customer requires cross-functional alignment & collaboration. Superior customer experience. Analytics should not become anal -ytics. Competitive advantage. Marketing Operations drives this effort.

Enterprise Management 48

Enterprise Management Planning Contingency Planning Advertising Agencies 48

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 3) Online activity analytics — rather than examine overall site traffic and usage patterns like Omniture and WebTrends, these tools focus more on tracking what one individual or opportunity is doing.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Webbiquity

FEBRUARY 14, 2010

Companies evaluating established providers such as Marketo , Eloqua , Silverpop’s B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation. For a truly custom design, the company will convert a layered PhotoShop file into a Genoo template for $500. Tweet This!

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Marketo's Modern B2B Marketing. Get Customers. B2B Lead Generation Benchmark Study 2009. Get Customers. Read on to get their insights. Recommended Resources from B2B Marketing Experts.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Online Marketing Institute

JULY 31, 2009

Most recently, Marketo just announced their lead management solution. problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. Here’s the problem.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. The need for new analytical skills. Jeff Ogden , Director of Marketing, Aplicor & President, Find New Customers. Manager, Inbound Marketing, Marketo. Methods to the madness: Everybody has methodologies, Sales has SPIN, Customer Centric, etc.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Adobe Experience Cloud Blog

JANUARY 9, 2009

In The Fatal Mistake Boards and VP Sales Will Make In 2009 Planning , I discuss how lead generation causes new customer acquisition and salespeople fullfill it. It begins with repeatable lead generation programs, continues with consistent sales processes, and is sustained through ongoing customer success. Balls get dropped.

Thought Leadership 48

Thought Leadership Lead Management Sales Leads Work Management 48

B2B Marketing Zone Posts

DECEMBER 1, 2010

Google Analytics. Audience: Business Development Professionals, Marketing Managers, Channel Managers, Customer Service Professionals, Product Managers. What Are Your B2B Customers Saying About YOU? - First, let’s define what PR means from the perspective of the customer (i.e., Facebook Insights. What is it? As in dead.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Single Grain

JULY 21, 2020

SaaS is a hot-selling business model because it provides greater flexibility to the customer and every SaaS company works on specific verticals to differentiate their product from others. Lots of Customization Available: SaaS is not a one-size-fits-all software. Such easy customization is not possible with traditional software.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Martech

MARCH 27, 2024

“When we think about the magic and value of AI, we know that it actually comes only from a seamless integration into the workflows that you, as customers, already know and love.” “Through every era, Adobe has tried to transform each of the experiences you can deliver across the entire customer end-to-end journey.”

Marketing AI 95

Marketing AI Advertising Agencies Marketing Management Paid Search Agency 95