B2B Marketing Zone Posts

SEPTEMBER 15, 2009

Best of B2B Marketing. September 4, 2009 to September 11, 2009. Tools for Business Teams Doing Twitter - B2B Marketing Savvy , September 7, 2009. Six Steps to a Successful Small Business Content Marketing Strategy - Content Marketing Today , September 4, 2009. Lead Nurturing (14).

Lead Nurturing 40

Lead Nurturing Social Media Social Marketing B2B Marketing 40

Webbiquity

AUGUST 29, 2011

Should you look at something beyond a CMS—a web marketing system (WMS), that provides additional functions like customer relationship management (CRM) and email? If you are just looking to get a site up on the web and already have systems in place for CRM and marketing automation, these tools are worthy of consideration.

CMS Development 100

CMS Development Small Business Marketing Work Management Marketing Automation Services 100

MLT Creative

MAY 19, 2010

Once you've grasped the whole marketing automation concept, you're going to need a vendor to help you follow through. Over my next two blogs, I'll highlight different marketing automation vendors, and what they do that sets them apart. Stay tuned next week for information on more marketing automation vendors.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Customer Experience Matrix

JULY 30, 2009

Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user. If the vendors fail, the business will go to consultants, ad agencies, and other service firms that do the clients’ marketing for them.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Adobe Experience Cloud Blog

JUNE 12, 2009

After July 2009, you can create Custom Fields on Campaign Member Records.   This needs to be improved though, as this feature cannot be used in mass emails or workflows (so a nurturing email sent by Salesforce.com could not arrive from a selected email). Chart Analytics 2.0:   N ew chart types: donut and funnel. . 

Features 48

Features Salesforce.com Top of Funnel Landing Pages 48

Online Marketing Institute

JULY 31, 2009

2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. 4) Lead scoring — in a prior post , I make the case for quantitative scoring. Reverse IP look up appears to be the new thing here.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. The need for new analytical skills. The Contributors.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100