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Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where's CRM?

Customer Experience Matrix

That frankly didn’t take much insight, but I’ll brag a bit more about having pegged Adobe as needing to add marketing automation as far back as this post in 2009 and again in 2010. It still doesn’t put Adobe on equal footing with Oracle , Salesforce, SAP or Microsoft , since they all have major CRM platforms which Adobe does not.

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SalesFusion Combines Online and Offline Marketing with CRM

Customer Experience Matrix

Summary: SalesFusion combines all channels within marketing, and merges marketing automation with CRM as well. This breadth isn’t accompanied by tremendous depth: SalesFusion’s campaign management and built-in CRM tools are a bit limited. online chat and - telemarketing support through the CRM component.

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Genoo and Act-On Software Add Social Marketing Features

Customer Experience Matrix

It has made several important enhancements since my review in March 2009 , notably multi-step campaign sequences and bi-directional integration with Salesforce.com. Providing a library of standard replies to Twitter messages is not unique (see my December 2009 review of Spredfast for something similar).

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Open Research: A Framework for Social Analytics

Online Marketing Institute

Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets.

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Interview with Brian Hansford

Onalytica B2B

I also began working with CRM systems to enable database marketing efforts and lead results analytics. In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. I enjoy writing on a variety of B2B topics.

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B2B Lead Generation Blog: Google Makes Web Analytics Free but will it help your lead generation?

markempa

« Winning the Complex Sales Cycle with Thought leading Content | Main | Embattled CMOs share strategies to improve marketing influence » Google Makes Web Analytics Free but will it help your lead generation? Google (web) Analytics is now free for websites that have less than 5-million page views.

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NetWise Integrates With LiveRamp Data Source

Valasys

There are no lengthy analytical processes involved in the interim. Businesses often have stale contact in their CRM or data repositories. NetWise was founded in the year 2009. LiveRamp Data Store distribution provides the requisite flexibility which makes accessing the power of NetWise data extremely easy. About NetWise.