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How to measure ROI on creating and marketing content?

Ambal's Amusings

Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. Marketo's Modern B2B Marketing. Maria Pergolino. "Simple Content Creates Quality Leads!"

ROI 100
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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

Marketo's Modern B2B Marketing. Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. Marketing and Sales Alignment – Marketo eBook (New!). via Beth Harte).

ROI 100
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Gary Katz on 52 Reasons to Embrace Marketing Operations 2.0

Adobe Experience Cloud Blog

On July 26, 2009, I celebrated a half-century on the planet. Marketing Operations provides infrastructure, knowledge sharing, transparency from the inside out, complementing Social Media’s outside-in approach. Analytics should not become anal -ytics. The CMO revolving door. Align the yin to Web 2.0’s Customer-centricity.

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

Marketo's Modern B2B Marketing. Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. Keeping a Closer Eye on Content ROI – CMO Council. via Beth Harte).

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Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. Integration of Social Media, Inbound Marketing and Marketing Automation. The need for new analytical skills. Christoper Doran , CMO, Manticore Technology. Kevin Joyce , CMO, Market2Lead. Manager, Inbound Marketing, Marketo.