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Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

While social media is the flashy show horse of online marketing, email remains the solid workhorse. And as some of the posts below show, when integrated with social media tools, email becomes even more powerful. items that should be in your 2010 email budget by BtoB Magazine. Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence by Industrial Marketing Today.

Interview with The Funnelholic

Digital Body Language

watch the twentysomethings in my office and they live in Facebook -- that is, message their friends, trade links and videos, sign for events, etc. What is most important is that marketers have moved away from the “look what I made” marketing strategy of judging oneself by beautiful design, copy, cool booth design at trade shows, etc. Where do you see this evolving to?

Presenting Effective Charts « The Effective Marketer

The Effective Marketer

Go to Juice Analytics website and download their free add-on to Excel that cleans up charts for a professional look. How to Ensure Your Message is Clear Before creating a chart showing the latest web analytics, or the trends in email clickthrough rates explaining the recent results in webinar registrations, think about what exactly you are trying to say. The fix?

because you can't beat free marketing training

The Effective Marketer

Class: Analyzing Inbound Marketing (AZ401) Professor: Marshall Sponder, Monster.com , Web Analytics Association for Social Media In this class Marshall takes you through a tour of web analytics and how to track and measure your efforts related to social media, web, and more. Here I talk about the final 5 classes. Rand’s presentation is engaging and full of great information.

9 Marketing Trends for 2009

Cliff Allen on Marketing

While the economy in 2009 looks challenging for most companies, the outlook of marketing executives is rather bright and upbeat. Deborah Kania and her team at Brightworks Interactive have just released results of their survey of marketing executives' plans for 2009. Here are nine marketing trends you can expect during 2009: Marketing Trend #1: Increased use of digital media and a decrease in television, radio, and print media. Marketing Trend #5: Increased use of analytics tools (e.g., Google Analytics) to spot ways to improve ROI.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

The majority (as much as 70%) is “dark social”—links shared through email or instant messaging that generally get lumped in with “direct” traffic in analytics programs like Google Analytics. ( The Atlantic ). Most outbound marketing spend is on telemarketing, followed by direct mail and trade shows. ( 25 Social Media Facts and Statistics. 1.

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B2B Lead Generation Blog: Winning the Complex Sales Cycle with Thought leading Content

B2B Lead Generation Blog

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 agree. agree.

WordPress Plugins for Marketers

The Effective Marketer

The list is not all inclusive and depending on the focus of your blog you may have to search for that specific plugin elsewhere, but it seems there is an agreement that at minimum you need some kind of SEO and Analytics plugin, and if your blog has enough traffic, a cache plugin is justified. An Excel file is available at the end of the post with all this info. Let us know!

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B2B Lead Generation Blog: On Alignment between Marketing and Finance

B2B Lead Generation Blog

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0

The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

53% of Customer Intelligence professionals (those who own the customer data and are responsible for customer analytics) consider themselves as technology leaders while 47% said they were technology followers. Technology and the Marketing Budget Technology accounts for 10 to 14% of the marketing budget, according to the research. As part of the adoption issues, the research found out that the top three barriers for using marketing technology are: 49% Cost 47% Uncertain ROI 40% No Budget This makes sense. You can follow any responses to this entry through the RSS 2.0

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Marketing Content That Sells

The Effective Marketer

David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. Go to a trade show and the situation gets really bad. Wow, it’s magical! Yes, except for one little detail. Who’s going to write all that new content? Do you have the staff to do it?

Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

With so many options out there, having some kind of analytical basis to back your final choice can help get approval for the new system. The Vendor Selection Matrix I created an Excel file to consolidate all info from the vendors we selected so that we could do an analytical evaluation. The important thing is to lead with the analytics side before throwing the qualitative evaluation into the mix. Titled “Managing the Vendor Selection Process”, it talked about my experience in selecting a new email marketing software for my company. Slides can be seen below. Good question!