The Effective Marketer

MAY 3, 2011

53% of Customer Intelligence professionals (those who own the customer data and are responsible for customer analytics) consider themselves as technology leaders while 47% said they were technology followers. Technology and the Marketing Budget Technology accounts for 10 to 14% of the marketing budget, according to the research.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

FEBRUARY 21, 2011

3 items that should be in your 2010 email budget by BtoB Magazine. Bannan reports that more than half of marketers plan increases in their email marketing budgets, while nearly two-thirds plan to spend more on digital marketing generally, and identifies three key spending areas to consider when allocating those budgets.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Webbiquity

AUGUST 18, 2012

What the best day of the week is for Facebook posting? This means that for every Facebook share, only nine people visited the story. Even the largest stories on Facebook are the product of lots of intimate sharing—not one person sharing and hundreds of thousands of people clicking.” BtoB Magazine ). Marketing Charts ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100