SpotMe Blog

JUNE 13, 2023

This list is based on SpotMe’s own experience working with pharma event management companies in the past and includes examples of the best ones. Focus on what you do best, and leave the details to the experts! While planning an event yourself may seem easy, for pharma events, it’s best left to the professionals.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Martech Advisor

AUGUST 20, 2019

70% of Fortune 500 companies have a CMO, down from 74% in 2009, according to executive search firm, Spencer Stuart. to devise an effective strategy. This will help you bring together your creativity and analytical skills to balance customer acquisition and revenue growth. Creativity Meets Growth. Marketing Career Path 2.

CMO 46

CMO Positioning SWOT Work Management 46

Sana Commerce

DECEMBER 13, 2021

The third option is to build your website or use one of the many cost-effective website-building sites such as WordPress or Wix. It’s a seriously effective way to boost conversions — and it’s super easy to implement. What are some of your best tips for how business owners can create an ecommerce website on a budget?

Budget Programs 52

Budget Programs Marketing Websites Tips Work Management 52

Sana Commerce

DECEMBER 13, 2021

The third option is to build your website or use one of the many cost-effective website-building sites such as WordPress or Wix. It’s a seriously effective way to boost conversions — and it’s super easy to implement. What are some of your best tips for how business owners can create an ecommerce website on a budget?

Budget Programs 52

Budget Programs Marketing Websites Tips Work Management 52

Industrial Marketing Today

OCTOBER 2, 2010

The old email marketing strategy of batch and blast or spray and pray is no longer effective. Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy. per week in 2006.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. The first step to improving digital marketing results is to understand the emerging trends and best practices.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

B2B Marketing Zone Posts

SEPTEMBER 8, 2009

Best of B2B Marketing. August 2009. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals - B2B Marketing Savvy , August 31, 2009. How B2Bs can Improve SEO by Avoiding Duplicate Content - Modern B2B Marketing , August 18, 2009. Marketing Content - Marketing Interactions , August 23, 2009.

Lead Nurturing 40

Lead Nurturing Twitter B2B Marketing Lead Ranking 40

Online Marketing Institute

DECEMBER 1, 2010

Facebook Events Facebook doesn’t have the most elegant option for managing events, but it can be effective. If your event or organization does not have a Facebook presence, just set up your event in Facebook Events and invite all your friends. You can even track your registration page in Google Analytics.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Martech Advisor

DECEMBER 6, 2019

The projection, in turn, depends on your company’s technology stack and predictive analytics capabilities. The stronger your analytical powerhouse, the more accurate is your CLV. For example, did you know that Facebook turned profitable in 2009? Their current behavior and purchase patterns.

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

Atomic Reach

JANUARY 3, 2019

His efforts at promoting best practices for content marketing were recognized in 2014 when he was awarded the John Caldwell Lifetime Achievement Award by the Content Council. Currently, among other initiatives, Pulizzi fundraises for the Orange Effect Foundation. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

The ROI Guy

FEBRUARY 15, 2011

Tuesday, February 15, 2011 Updated Alinean Social Media ROI Calculator - New Graphics and Refined Research Weve just updated the Alinean Social Media ROI Calculator with some hot new graphics, and refined value quantification research and analytics. How to Measure and Present the Effectiveness of Yo. Latest Research.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. link] [link] Jeremy Bryant RT @jaybaer: Adding SEO, Web analytics, email marketing, social media services to your ad/PR agency. link] [link] Abbie S.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. We have resource constraints and we make the best of them. Sure, language matters, and barriers exist.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Heinz Marketing

APRIL 12, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing Research shows 4 out of 5 marketing executives struggle to make data-driven decisions, even though 95% of companies use integrated predictive analytics. Frequently, the best place to start with data is at the end, otherwise known as the outputs.

Multi-Touch Attribution 96

Multi-Touch Attribution Lead Ranking Budget Programs Multi-Channel 96

Webbiquity

JANUARY 10, 2010

Discover the answers to these questions and others here in more of the best posts on social media from this year. Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily. Facebook’s InsideFacebook blog reports that in February and March of this year, the number of Facebook users age 35 and over doubled. .&#

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Also, perhaps your potential Mass Influencers aren’t already fans of yours on Facebook.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

APRIL 6, 2010

A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. Find keywords and search phrases to include in these four places: Google Analytics (or whatever Web site analytics program you’re using) Look at your keywords report to find phrases that are driving traffic to your site.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

MARCH 4, 2010

All the best, Ed twitter: @fanfoundry [link] Deepak Dutta "How to Match 10 Key Success Metrics to Your Blogging ", [link] [link] davinabrewer Like ed ranked them below, I don't think they are exclusive. effective social media campaigns that left no question of their effectiveness.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

MAY 26, 2010

I don’t believe Twitter and Facebook will always dominate. The metrics available on Facebook are in many ways better than you can get from Google Analytics. Companies are starting to think of Facebook as a natural piece of the conversion funnel, not just as a free-standing silo.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Hubspot

MAY 13, 2015

When you're working within the highly regulated finance industry, there can be legal implications for companies that are seen as being "over-promotional" on social networks like Twitter and Facebook. First, dive into your website analytics and decipher which social media channels your own traffic is coming from. The result? c) RivallQ.

Social Media 28

Social Media Social Marketing Terms and Conditions Media 28

readwrite

OCTOBER 4, 2010

Costolo is best known to date for his work at Feedburner, the RSS publishing and analytics service bought and squandered by Google. The product delivered easy subscription, analytics, email delivery, feed augmentation with programmable meta-data (called Feed Flare) and inline advertising. Turning Tweets Into Cash.

RSS 40

RSS Lead Ranking Twitter Advertisements 40

Martech Advisor

MARCH 30, 2020

Digital marketing consists of channels such as search engine optimization (SEO), content marketing, email marketing, digital advertising, social media marketing, and web analytics. The book also delves into the rise of digital advertising, marketing analytics, retargeting, and social media ads. Web Analytics 2.0: Who are they?

Paid Content 140

Paid Content Work Management Marketing Management Marketing Analytics Tools 140

Hubspot

OCTOBER 23, 2013

For that reason, changes went into effect this summer that will start to prioritize mobile-optimized sites on search results for users on such devices. A few years ago, the best inbound link you could get was from a site with a lot of authority itself. This means searches like "What''s the best reviewed contractor near my home?"

Inbound Marketing 28

Inbound Marketing SEO Correlation Paid Search Agency 28

Convince & Convert

AUGUST 10, 2010

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. month), so filtering and more and more analytics are important to our customers. If it is, we’ll include it in Viral Heat.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

MAY 11, 2010

You can survey your customers, although that’s not always the best approach because the questions are not fresh in their minds – they’ve already made their buying decision. Post it to your Facebook page. Talk it up on Facebook and the blog. You can use a few methods to determine which questions to answer.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

AUGUST 3, 2010

Facebook, of course. Ironically, Facebook itself started as humble website. But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

SEPTEMBER 20, 2010

87% of respondents had heard of Twitter, compared to 88% who had heard of Facebook. Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile (a conversion rate approaching 50%). Put another way, Twitter users are 3 times more likely to follow brands than Facebook users. 19% seek customer support.

Social Media 159

Social Media Media Stats Statistics 159

Convince & Convert

AUGUST 3, 2010

Facebook, of course. Ironically, Facebook itself started as humble website. But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

MARCH 23, 2010

If you can successfully answer their question, perhaps something like “how do I maximize my blog’s effectiveness?&# We've been talking about what “our community&# looks to our blog for, and a quick peek at the blog analytics showed me that over 60% of visitors are first timers and not long time readers.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Webbiquity

JANUARY 10, 2010

Use social media more effectively for research? You’ll find tools for all of those tasks and others in this collection of more of the best cool online tools. PeoplePond is a secure social profile site that can be connected to your Facebook, Twitter and other social media accounts. Generate word-of-word referrals?

Tools 100

Tools Enterprise Management Marketing Management Best Practices 100

Convince & Convert

SEPTEMBER 21, 2010

How can your brand participate in this space most effectively? You can also ask for training to make sure you’re using all the features to the best advantage. It’s much easier to pay a bit more to have the best tool for your needs than to start off with something that doesn’t have the power you need and have to upgrade later.

Social Media 155

Social Media Media Paid Content Work Management 155

Webbiquity

JANUARY 10, 2011

It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. Facebook Marketing Tips and Guides. The 12 Best Ways To Customize Your Facebook Pages by TechCrunch.

Stats 100

Stats Facebook Best Practices Privacy Policies 100

Convince & Convert

AUGUST 18, 2010

What’s the best way to get the most possible Facebook “likes&# and Twitter followers? I don't think that the secretary needs to know every tool, channel and strategy that the firm uses but she does need to know the difference between a Facebook page or profile. It's best to demonstrate by doing.

PR 160

PR Social Media Paid Content Media 160

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. SazBean ( Social Network Analytics Measurement Social Media ). Why Use Twitter, Facebook & LinkedIn for Content Marketing?

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Hubspot

OCTOBER 17, 2018

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " Do a full audit that determines your best sources of leads, traffic, and page views.

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

Webbiquity

FEBRUARY 21, 2011

It’s direct, cost-efficient, and, done properly, still an effective channel for lead generation, nurturing and sales. How can you use email marketing most effectively and avoid overloading your recipients with information? Use e-mail for what e-mail is best at! How can you grow the size of your email marketing list?

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Webbiquity

OCTOBER 5, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general.

Twitter 100

Twitter Stats Tools Tips 100