Biznology

OCTOBER 12, 2017

I recently had the pleasure of participating in a B2B digital marketing forum hosted by The Conference Board and led by Mike Moran and Tim Peter. But in B2B marketing, celebrity endorsements often appear like the hype in the ads audiences tune out. So I asked the analytics person. How do do B2B influencer marketing.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Onalytica B2B

JANUARY 8, 2019

Key Topics: B2B Marketing, Demand Generation, and Marketing Technology. I’m focused on helping B2B marketers improve revenue performance, communicate results with executive stakeholders throughout the organization, and use the data to help make strategic decisions. HOW DID YOU GET TO BECOME AN EXPERT IN B2B MARKETING.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

B2B Marketing Directions

AUGUST 1, 2021

As I wrote in my last post , surveys and survey reports have become important marketing tools for many kinds of B2B companies, including those that offer various kinds of marketing-related technologies and services. So, many B2B marketers are now both producers and consumers of survey-based content.

Customer Surveys 52

Customer Surveys Correlation Demand Generation Agencies Demand Generation 52

The Point

APRIL 26, 2017

The event has transformed since 2009, when the customer party fit (literally) onto a suburban restaurant patio. The last two decades have seen a sea change in B2B marketing, much of it driven by data, analytics, and advances in marketing technology. Email may be losing its B2B dominance.

Marketo 154

Marketo Account Based Marketing Advertising Agencies Paid Search Agency 154

Launch Marketing

NOVEMBER 6, 2019

When you open your news app or scroll through your favorite news site, you might be hard pressed to find B2B marketing campaigns making the first page—or really any page for that matter. But believe it or not, notable B2B campaigns are out there. Fundamental SEO Strategies for B2B Organizations. Attention Grabbing Campaigns.

Campaigns 61

Campaigns B2B Marketing Examples Paid Search Agency 61

markempa

NOVEMBER 14, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Analytics Generation Google 120

Adobe Experience Cloud Blog

NOVEMBER 25, 2009

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.;

Search Engine Marketing 48

Search Engine Marketing Search Marketing Paid Search Agency Salesforce.com 48

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? The top 24 facts for selling more in B2B by LEADSExplorer. 20 Formats to Consider by Savvy B2B Marketing. ** 5 Stars. What exactly is “Web 3.0?&# Need Content? Share this on Mixx.

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Industrial Marketing Today

AUGUST 3, 2010

However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers. I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.”

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Webbiquity

MARCH 23, 2010

It’s now the third-largest social network (behind Facebook and MySpace), the fastest-growing , and used by 75% of b2b companies. Twitter Search Tips For B2B Marketers by Search Engine Land. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals by ScoopDog’s Blog. ????? Galen DeYoung.

Twitter 100

Twitter Best Practices Digg PR 100

Navigate the Channel

AUGUST 7, 2023

Houzz, founded in 2009 by Adi Tatarko and Alon Cohen, started as a platform aimed at connecting homeowners with interior designers and home improvement professionals. Insights and Analytics Houzz’s analytics tools provide valuable insights into consumer behavior, product performance, and user interactions. What is Houzz?

Social Media 65

Social Media Social Marketing Product Ad Building 65

Webbiquity

APRIL 14, 2010

Lee Munroe offers a helpful to-do list before launching a new website, taking care of tasks such as optimizing titles and meta tags, proofreading, checking the site in different browsers, double-checking all links and installing analytics. Must-have features your website is missing by iMedia Connection. 10 Great B-to-B Sites by BtoB Magazine.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Valasys

JUNE 1, 2021

As the capital market accelerates the move from analog to digital, crypto mining has started to play out majorly within the B2B Ecosystem. Crypto mining holds immense potential for B2B Ecosystem and has evolved a lot since the emergence of Bitcoin as unregulated, anonymous payment technology.

Digital Asset Management 52

Digital Asset Management Ad Exchange Peer-to-peer B2B 52

Webbiquity

JANUARY 10, 2010

Though this post is aimed primarily at b2c e-commerce sites, b2b marketers may find a few useful takeaways as well. Khalid Saleh provides helpful tips on how to improve conversion rates such as analyzing your analytics, viewing optimization as a long-term commitment, andstarting optimization during the initial site development process.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

markempa

SEPTEMBER 12, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. Analytics is the new marketing creative!

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Valasys

FEBRUARY 4, 2020

announced its integration with LiveRamp Data Source , allowing marketers to hyper-target B2B audience groups across omnichannel. Thus, B2B data users get precise & useful data which can be activated within 24 hours. There are no lengthy analytical processes involved in the interim. NetWise was founded in the year 2009.

Advertising Agencies 52

Advertising Agencies Distribution Privacy Class 52

Savanta

NOVEMBER 11, 2014

In 2009 the GRIT report concluded that: “Buyers…increasingly seek out suppliers who understand the intricacies of their particular business, and who deliver strategic insight rather than boring 100-page decks full of data”. The post A wake up call for market research agencies appeared first on Circle Research - B2B market research company.'

Paid Search Agency 120

Paid Search Agency Advertising Agencies Ad Agencies Research 120

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Conversica

DECEMBER 20, 2022

Our company was founded in 2007 and our product launched in 2009. AI-powered Conversation Automation is spreading to both B2B & B2C industries. Conversica’s Revenue Digital Assistants augment revenue teams, mainly focusing on B2B use cases (e.g. For my peer CEOs, this means preparing for a cold winter in 2023.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

The Effective Marketer

JANUARY 11, 2010

With so many options out there, having some kind of analytical basis to back your final choice can help get approval for the new system. The Vendor Selection Matrix I created an Excel file to consolidate all info from the vendors we selected so that we could do an analytical evaluation. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

AUGUST 30, 2010

That reminds me of what I see when I visit most B2B companies’ websites. In the B2B marketing space this is notorious. We have all been there. How is it that your product or service will benefit me? What is that acronym you keep using? How do I get in touch with someone who can explain all of this? United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

B2B Marketing Directions

FEBRUARY 26, 2023

System 2 (slow thinking) consists of thinking processes that are reflective, controlled, deliberative, and analytical. System 1 (fast thinking) operates automatically, quickly, with little or no effort, and with no sense of voluntary control. Astute marketers can use these heuristics to make marketing messages and programs more effective.

Marketing AI 52

Marketing AI Work Management Marketing Management Press 52

Adobe Experience Cloud Blog

DECEMBER 22, 2009

December is the time for B2B companies to shine. This is because B2C companies have all the sexy, edgy, memorable ads the rest of the year, leaving B2B companies to be more conservative and serious. Here are some of my favorites of 2009: 1. Is there any show that B2B marketers connect with more than The Office?

Resource Management 48

Resource Management Paid Search Agency B2B Marketing Advertising Agencies 48

B2B Marketing Zone Posts

SEPTEMBER 8, 2009

Best of B2B Marketing. August 2009. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals - B2B Marketing Savvy , August 31, 2009. How B2Bs can Improve SEO by Avoiding Duplicate Content - Modern B2B Marketing , August 18, 2009. Need Content?

Lead Nurturing 40

Lead Nurturing Twitter B2B Marketing Lead Ranking 40

Webbiquity

JUNE 28, 2012

While web analytics software tells us important metrics like how many visitors we have, which pages they visit and for how long, sales and marketing need more leads. Using web analytics I can evaluate how my site’s doing as a sales and marketing tool, but now it’s time to take it a step further.

Marketing Management 100

Marketing Management Marketing Websites Lead Scoring Lead Ranking 100

markempa

JANUARY 19, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Use tagged URLs. Cultivate your leads.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120

B2B Marketing Zone Posts

SEPTEMBER 15, 2009

Best of B2B Marketing. September 4, 2009 to September 11, 2009. Tools for Business Teams Doing Twitter - B2B Marketing Savvy , September 7, 2009. Six Steps to a Successful Small Business Content Marketing Strategy - Content Marketing Today , September 4, 2009. bizsolutionsplus , September 8, 2009.

Lead Nurturing 40

Lead Nurturing Social Media Social Marketing B2B Marketing 40

Adobe Experience Cloud Blog

OCTOBER 4, 2010

Since our first entry in August of 2006, the Marketo team has published nearly 300 posts read by hundreds of thousands of marketers seeking to step up their b2b marketing game. We dug into our web analytics to pull out your favorite content on lead nurturing , social media marketing , demand generation and all topics in between.

B2B Marketing 48

B2B Marketing B2B Thought Leadership Marketing Budget B2B 48

Digital B2B Marketing

JULY 6, 2011

In late 2009, Bob Evans, then with Information Week, wrote an open letter to Larry Ellison , taking Oracle to task for not allowing companies the freedom to control their own expense structures. I am a digital and B2B marketer with a background in online media and analytics. We see this change playing out today.

Lock-In 100

Lock-In Salesforce.com Amazon Opinions 100

Sana Commerce

DECEMBER 13, 2021

The world of B2B is following suit: By the end of 2021, online B2B sales will make up 13% of total B2B revenue in the U.S. Plus, despite pandemic uncertainty, 75% percent of B2B businesses are continuing their digital transformation — meaning if you don’t follow suit, you’ll be left behind. Download for free.

Budget Programs 52

Budget Programs Marketing Websites Tips Work Management 52

Sana Commerce

DECEMBER 13, 2021

The world of B2B is following suit: By the end of 2021, online B2B sales will make up 13% of total B2B revenue in the U.S. Plus, despite pandemic uncertainty, 75% percent of B2B businesses are continuing their digital transformation — meaning if you don’t follow suit, you’ll be left behind. Download for free.

Budget Programs 52

Budget Programs Marketing Websites Tips Work Management 52

B2B Marketing Directions

OCTOBER 9, 2016

If you're a B2B marketer, you probably read survey reports on a fairly regular basis. The PA report was prepared by a well-known research firm, and the primary focus of the PA survey was to show the impact of predictive analytics on the B2B demand generation process. The following chart illustrates why this principle matters.

Research 40

Research Correlation Demand Generation Agencies Demand Generation 40

Webbiquity

OCTOBER 18, 2016

The New York Times reported back in 2009 that 95% of blogs are abandoned, and there’s little evidence that state has changed much since then. 11) Analytics are important—but use them the right way. Google Analytics provides a treasure trove of website visitor data, for free. 1) Persistence is essential. Data quality.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Blogger 100

Adobe Experience Cloud Blog

NOVEMBER 6, 2009

Attend Dreamforce Global Gathering 2009, one of the year’s premier sales and marketing events, to gain proven best practices, how-tos and practical training on the latest Cloud Computing solutions. Discover how to communicate marketing analytics to improve team performance and keep your entire organization updated.

B2B Sales 48

B2B Sales Peer-to-peer B2B Marketing Marketing Management 48

Webbiquity

FEBRUARY 14, 2010

The company’s original focus was on web analytics. Jeff contends that marketing automation systems will become required tools for any b2b “considered purchase&# (i.e., As many others have noted, the rise of social media and the explosion of online content has fundamentally altered the b2b sales process.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

ClearVoice

OCTOBER 21, 2022

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. According to a new report from Analytic Partners , if you cut back on marketing spending during a recession, your competitors may swoop in and steal your business. Marketing is Essential During a Recession.

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96