KoMarketing Associates

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How to Leverage Baidu Analytics to Grow Your Digital Presence in China

KoMarketing Associates

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics). How to Set Up a Baidu Analytics Account.

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How to Leverage Weibo for B2B Marketing in China

KoMarketing Associates

Sina Weibo , founded in 2009, has been recognized as the “Chinese Twitter” by the western world. Second, a verified account has special user features covering from setting up, publishing post, to accessing analytics data. As a microblogging site, users can share the posts of up to 140 Chinese characters and attach videos or photos.