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How to Leverage Baidu Analytics to Grow Your Digital Presence in China

KoMarketing Associates

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. site will become very slow when there is Google Analytics code inserted on the page. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics). Baidu Analytics is a free tool for tracking and reporting traffic data of users visiting your site.

Why Are Marketing Automation Managers So Hard to Find?

LeadSloth

Note: if you’re looking for a Marketing Automation job, check out the positions below… Inspiration: Web Analytics 5 Years Ago. The situation with Marketing Automation reminds me most of Web Analytics. In the early days, Web Analytics was touted as the tool that has all the answers. But as Web Analytics guru Avinash Kaushik described, the 10/90 rule applied: for every dollar you spend on a tool, you need to spend 9 dollars on analysts to get the most out of the tool. Required skills: Analytical and metrics-focused, Excel skills. Email Marketing.

Open Research: A Framework for Social Analytics

delicious b2bmarketing

Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] If you’d like to cite the graphics, please see this Flickr set. This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. You can leave a response , or trackback from your own site.

Understanding the Data: The Warriors and Basketball Analytics

LeanData

As the assistant general manager of the defending NBA champion Golden State Warriors, Lacob is in charge of analytics and technology for what arguably is one of basketball’s most data-driven organizations. But a large portion is due to how we utilize things like analytics. The use of analytics in sports is nothing new. Which team won, of course. You have to dig deeper.”.

[Infographic] What 100 B2B CMOs Have to Say About Predictive Analytics

Radius

We’re not sure if even we could have predicted the massive momentum of predictive analytics that has happened in the past few years. Since 2009, when Radius was founded and when the term “predictive analytics” began to gain traction in business and technology circles, what began as a topic of experts or an ambiguous idea lost in the macro concept of data is now a mainstream topic and has become a standard layer in the modern marketing technology stack. The post [Infographic] What 100 B2B CMOs Have to Say About Predictive Analytics appeared first on Radius.

B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Modern B2B Marketing

To get at the true value of leads we need to access data beyond AdWords or analytics — we need to go into the marketing automation or CRM system. The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. This interview is focused on search engine marketing as it relates specifically to B2B. How is B2B PPC campaign management different from B2C? Picture an e-commerce company selling products via credit card on its website.

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Deconstructing Twitter: Analytics for Reach and Impressions

B2B Marketing Savvy

Other Twitter Topics:        Tools for Business Teams       Multiple Account Layering Strategy       More Analytics       Email The Scoopdog Team. Key is in selecting the appropriate keywords for the search analytics.  Without marketplace perspective, human analytics factoring in target audience community, anecdotal experiences and dialogue – the numbers are just numbers. 

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RFP Etiquette: Dos and Don’ts for Business Matchmaking

Confluent Forms

The original article was posted here on July 21, 2009. His post tells of the agency’s chagrin at seeing, via Google analytics, that Zappos viewed only five pages of Ignited’s 25-page proposal (submitted as a blog), with an average page-view time of just 14 seconds. The following interview/article was conducted by Vince Giorgi, Vince President of Hanley Wood Marketing for his blog, Touch Point City. In case you haven’t heard, online marketing and media conversation has been buzzing in recent days over an incident involving a request for proposal (RFP). Rules of the RFP Road?

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12 Lessons I’ve Learned from Writing 1,000 Blog Posts

Webbiquity

The New York Times reported back in 2009 that 95% of blogs are abandoned, and there’s little evidence that state has changed much since then. 11) Analytics are important—but use them the right way. Google Analytics provides a treasure trove of website visitor data, for free. Use analytics trend data to help tune your timing and tactics. Hence, 1,000. Data quality.

Winners of the 2009 Markie Awards

Digital Body Language

Congratulations to the winners, to the finalists, and to all the marketers who created great campaigns, deepened their alignment with sales, or achieved new heights in their analytics. It was a great night last night in San Francisco with the Markies awards gala being the show highlight at Eloqua Experience.

MarketingSherpa’s Email Summit 2009

LeadSloth

Email Analytics. Integrating web & email analytics for better conversion. Tags: Email Marketing Landing Pages & Forms database segmentation email analytics email testing events landing page optimization marketingsherpa personalization Today MarketingSherpa’s Email Summit started in Miami. It is focused on advanced email strategies, which is an important part of the demand generation process. Most of the case studies seem to be B2C rather than B2B. Unfortunately I can’t be there, but there is live coverage via Twitter. Email design. Testing.

Marketing Dashboards

Digital Body Language

For example, when an email campaign is launched, a landing page is posted, a web form created, or a search campaign initiated, being able to quickly run a dashboard of critical metrics on that marketing initiative is important to building a culture of marketing analytics. Some metrics may seem too transient, being only relevant to a particular campaign. Response, is also critical to measure.

B2B Email Marketing Best Practices eBook

Proteus B2B Marketing Blog

Our new eBook: Features more than 130 best practices, strategies, and tips for B2B email marketing Focuses on the most popular type of B2B email marketing—content marketing, such as email newsletters Goes beyond the email itself, discussing how to integrate and leverage social media, web analytics, and search engine optimization Covers general email marketing issues, as well as those [.].

Industrial Marketing, Lead Generation and Sales: It’s Complicated

Industrial Marketing Today

Remember this rom-com from 2009? Content Marketing Industrial Marketing Sales Strategies Analytics Industrial sales Industrial sales strategies Measurement and tracking Despite the critics giving it mixed reviews, it went on to gross $219.1 million worldwide. A hit movie for sure. Sometimes I feel the same way [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

They can't figure them all out, and you can filter all those Comcast and Verizon visitors, but they provide enough to bring additional value to a web stats application such as Google Analytics. End of independent review. I was able to catch Mike Schon, CEO at LeadLander, and asked him "What differentiates LeadLander from traditional web analytics services like Google Analytics?". You'll never see a sales person using Google Analytics, the data is just not significant enough from a sales perspective.". nice blog comparison of LeadLander and Google Analytics ].

Best of 2009: Social Media Marketing, Part 1

Webbiquity

Marty Weintraub provides a remarkable and highly detailed guide to setting up a social media reputation monitoring dashboard using free tools such as Google Alerts, iGoogle, Google Analytics, and keyword tools along with Excel. Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&# ROI Is Dead by StraightUpSearch. by HubSpot.

Best Web Analytics Tools and Tips of 2009

Webbiquity

There’s a great scene from the original Cannonball Run in which one of drivers hops into his Ferrari convertible, rips the rearview mirror off of the windshield, tosses it out and then says to his startled co-driver, “What is behind us—does not matter.&# In the world of analytics, all information is, by its nature, backward looking (you can’t measure what hasn’t happened yet). In short, to be valuable, analytics must be actionable ; they should provide hard data to clarify what you should keep doing, what you should stop doing, and what you should do differently.

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

Home About Resources Archives Subscribe Consulting Contact 5 Must-Read Tips for B2B Search Marketing Comments | Posted by Michelle Bowles on Dec 4th, 2009 in B2B , SEO , SEO Tips [Note from Lee: A few weeks ago, Michelle wrote a great post on Retail SEO tips and this week, Ive asked her to tackle B2B SEO and general search marketing tips, since one-size SEO does not fit all programs. Enjoy!]

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What the Prius can teach about B2B Marketing Analytics

Digital Body Language

However, can it really teach us about B2B Marketing Analytics? Tags: marketing analytics marketing dashboards B2B Marketing Anyone who has driven in a Prius is aware that it is an interesting experience, different than in most other cars. think the answer is yes. If you look at the dashboard of the Prius, it has some interesting data. This works in B2B marketing too.

An Example of Creating Customer Passion

Content Marketing for BI

This week I had the opportunity to attend the 2009 Tableau Customer Conference. They have a full-time web analytics/search marketing manager who provides input into the web design, helps with web testing, and works to rise Tableau to the top of search results. Tableau is a business intelligence company which is my niche and they specialize in visual analysis  and data visualization.

An Example of Creating Customer Passion

Content Marketing for BI

This week I had the opportunity to attend the 2009 Tableau Customer Conference. They have a full-time web analytics/search marketing manager who provides input into the web design, helps with web testing, and works to rise Tableau to the top of search results. Tableau is a business intelligence company which is my niche and they specialize in visual analysis  and data visualization.

SiteCore Adds Analytics and Marketing To Web Content Management

Customer Experience Matrix

Summary: SiteCore has added extensive analytical and marketing features to its Web content management system. The integrated analytics should save considerable effort for marketers. SiteCore describes this as closing an “actionability chasm” between analytics and execution. The chasm is created by the traditional approach of using analytical systems (often sold as externally hosted services) that are separate from the underlying content management system. Companies running several separate analytical systems may need several sets of tags.

10 things you need to know NOW about OmniChannel Marketing

grow - Practical Marketing Solutions

Add to that a study by Retail Systems Research indicating that 47% of retailers surveyed indicate that multi-channel customers are significantly more profitable than single channel customers – a rise from 38% in 2012 and a sharp rise from 28% in 2009. Analytics is the key to the kingdom. Making these complex ‘hand-offs’ between channels must be fluid for the customer. This is a rule.

Youcalc: On-Demand Analytics Without Stored Data

Customer Experience Matrix

Summary: Youcalc is an on-demand analytics vendor with 130 prepackaged applications primarily for sales and marketing reporting. Youcalc is fundamentally different from other on-demand analytics vendors like Birst , Cloud9 Analytics , Gooddata and Pivotlink : while those vendors all query data stored in their system, youcalc queries the source data directly. That is, youcalc provides analytical applications that read from an existing system, typically a Software-as-a-Service vendor like Salesforce.com or Google AdWords. No free lunch here, folks.

Web Analytics Is Dead. So Is Customer Centricity. I Need a Drink.

Customer Experience Matrix

Both announcements share several interesting features: they don't rely on traditional Web analytics (tracking page views); they involve vendors who report data from consumer panels; and they relate to measuring advertising measurement. But I think they, along with the Omniture/Adobe deal itself, hint at something more profound: the end of Web analytics as we know it. But many marketers are just getting their arms around traditional Web analytics. They may eventually gobble up the marketing automation business and the Web analytics data along with it.

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. Kudos!

Dreamforce 2009: Search Engine Marketing Junkies

Modern B2B Marketing

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.; Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com.

ReTweeting: Science or Art – Is 120 The New 140?

B2B Marketing Savvy

Even when some research indicates that ~40% Twitter traffic is “pointless babble&#  ( Pear Analytics study ), the potential audience/traffic is large, indeed. Another social media research scientist, Dan Zarrella ( bio here ) pulls apart re-tweet trends and success analytics.  So why the fuss to understand RTs? But is it science… or just artful prose? million (comScore).

Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, "boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group." But what metrics are really most appropriate for social media measurement?

Top 80 B2B Marketing Posts for 2009

B2B Marketing Zone Posts

This technique was also used to generate the Hot Trends in B2B Marketing for 2009. Top 80 Posts - December 1, 2008 to November 30, 2009. How to Create a Social Media Marketing Strategy - WebMarketCentral , March 24, 2009. Would YOU Trust a PR Agency Not Involved in Social Media with YOUR Social Media Programs? - PR Meets Marketing , February 16, 2009. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals - B2B Marketing Savvy , August 31, 2009. 42+ Social Media Marketing Tools - Junta 42 , June 2, 2009. Need Content?

4 Ways to be a Better B2B Twitterer

WebMarketCentral

In the data analytics / business intelligence world, most of the innovations over the past couple of decades have been incremental, with a few discountinuous innovations like illuminate. There's a tremendous amount of interest in Twitter among b2b marketers. I'm frequently asked by clients and prospective clients, "What should I tweet about?" Nobody wants to be a dork. Make me laugh.

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Best of 2009 (So Far): Search Engine Marketing

WebMarketCentral

Khalid Saleh provides helpful tips on how to improve conversion rates such as analyzing your analytics, viewing optimization as a long-term commitment, andstarting optimization during the initial site development process. What's the real the optimal cost per lead for your SEM program? How can you improve conversion rates? Keep your search marketing program growing?

PPC 1

Best of 2009 (So Far): Cool Web Tools, Part 1

WebMarketCentral

sophisticated yet free analytical tool for optimizing your CRM implementation? Social media analytics? Find them all and others here in the first set of the best cool web tools for 2009. There are also fee-based versions that provide more advanced analytics and video promotion features. Looking for a slick tool to easily build branded widgets? Low-cost video production?

CRM 1

10 Hottest Topics in B2B Marketing for 2009

B2B Marketing Zone Posts

Using the system, we found that these are the hottest topics in B2B Marketing for 2009. Why are these the hottest topics during 2009? 2009 Big List of B2B Marketing and Sales Blogs , August 27, 2009. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals , August 31, 2009. B2B Lead Management Market Heats Up , July 31, 2009. Can Twitters growth continue? , May 28, 2009. Twitter Squatting - a new cyber sport , January 12, 2009. 42+ Social Media Marketing Tools , June 2, 2009. February 16, 2009.

Web Analytics Wednesday Cleveland Is Back!

Fathom

Marilyn Manson had nothing on the Cleveland analytics professionals who rocked the House of Blues before his concert yesterday.Prior to last night, Web Analytics Wednesday (WAW) last took place in Cleveland in December 2009. Fast-forward to the beginning of this week, … Continue reading → The post Web Analytics Wednesday Cleveland Is Back!

25 Must-Read B2B Marketing Blog Posts

Modern B2B Marketing

Simple Steps for Decoding Website Analytics - Google Analytics provides a wealth of data for B2B marketers, but it can be difficult to know where to begin to uncover trends. This Search Engine Journal marketing post by Joanna Butler simplifies the process with tips that apply to Google Analytics as well as many other web analytics software. Instead of scouring the web in search of the latest insight on B2B marketing tactics and trends, consult our list of 25 must-read B2B marketing posts. Learn how to reduce your risk of customers turning away at the last minute.

B2B Marketing Confidential: Build vs. Buy to Land Marketing Analytics

B2B Marketing Confidential

Friday, September 25, 2009 Build vs. Buy to Land Marketing Analytics I break analytical marketing into two families: performance optimization and performance improvement. However, Im still seeing significant frustration landing "analytical marketing", particularly in large companies. To be clear: Pilot = analytics marketing professional. dork like me.

Best of 2009 (So Far): AdWords Tips and Tactics, Part 2

WebMarketCentral

Learn How to Import Your Google Analytics Goals into AdWords Conversion Tracking by PPC Hero As this post notes, until recently Google AdWords and Analytics were two entirely separate entities. How can you utilize rich media ads to take advantage of the coverage provided by Google's content network? Another Inside AdWords post worth checking out is AdWords Editor 7.5.1

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PWBlog Now Featured on B2B Marketing Zone

PWB Marketing Blog

The site launched in 2009 and has quickly become a one-stop-shop for B2B marketers looking for tips, trends, and advice aggregated from respected B2B bloggers from around the web. Google Analytics ? B2B Marketing Business Blogging Blogging Demand Generation Google AnalyticsB2B Marketing Zone culls the web for the best B2B bloggers and includes them in their community.

The Future of SEO and What it Means for Inbound Marketing [SlideShare]

Hubspot

This fall, however, Google introduced its Hummingbird algorithm , its first major algorithm update since the 2009 "Caffeine" update and a significant shift in Google''s approach. inbound marketing SEO analytics A few years ago, if you asked me what SEO came down to, I would have said two things: keywords and inbound links. But the biggest reason I''m pretty confident in these?