Remove sales
article thumbnail

B2B Lead Generation Blog: Podcast: What Sales Really Needs From Marketing

markempa

John originally hoped that Jill and I would debate or lock horns (Jill from the sales viewpoint and me from the marketing viewpoint). I share more ideas on what marketing can do to create and nurture leads before handing them off to the sales force. Ill be posting my Amazon review soon. Ill be posting my Amazon review soon.

article thumbnail

B2B Lead Generation Blog: New Book: Lead Generation for the Complex Sale is officially released

markempa

« Lead Generation for the Complex Sale on wsRadio.com | Main | Why Most B2B Sites Fail to Convert Sales Leads » New Book: Lead Generation for the Complex Sale is officially released The wait is over! My book, Lead Generation for the Complex Sale , was released this morning. More about the author.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Lead Generation Blog: Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott

markempa

« 10 Lead Generation (Prospecting) Tips for Sales People | Main | The Physics of Trigger Events for Lead Generation » Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott Before the Internet and social media tools, companies could only communicate through the filter of advertising or media ink placed by a PR firm.

PR 120
article thumbnail

B2B Lead Generation Blog: Its a New Year for Lead Generation for the Complex Sale

markempa

During the past month, Ive put all of my energy into getting my first book, Lead Generation for the Complex Sale , to the finish line. Though there are scores of books on direct marketing, branding, advertising, marketing tactics, PR, varied sales approaches, cold calling, etc., In the meantime, I wanted to give you an update.

article thumbnail

B2B Lead Generation Blog: New Book on Corporate Blogging

markempa

I will post a review on Amazon soon. I will post a review on Amazon soon. Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W.

article thumbnail

B2B Lead Generation Blog: Teleseminar on Selling to BIG Companies with Jill Konrath

markempa

« The halo effect and lead generation | Main | Macs Tasty Recipe for Lead Generation Success » Teleseminar on Selling to BIG Companies with Jill Konrath The biggest challenge most of us with a complex sale face is getting access to executives, especially those in BIG companies. So would you like to hear what really works?

article thumbnail

5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Generate Leads There are two types of marketing departments — those that are cost centers and those that bring in leads and sales. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. Let us know how your brand uses social media for B2B marketing in the comments below.