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B2B Lead Generation Blog: New Book on Corporate Blogging

B2B Lead Generation Blog

will post a review on Amazon soon. will post a review on Amazon soon. Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W.

5 Proven Strategies for B2B Social Media Marketing

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Generate Leads There are two types of marketing departments — those that are cost centers and those that bring in leads and sales. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community. “The efforts have resulted in huge increases to traffic on our website (142%) and blog (308%) resulting in over 1,400 leads coming in to our sales team.&#

B2B Lead Generation Blog: Podcast: What Sales Really Needs From Marketing

B2B Lead Generation Blog

« Budget Wars: Sales & Finance vs Marketing | Main | Podcast: Use Feedback to Boost Lead Generation » Podcast: What Sales Really Needs From Marketing John Jantsch, small business marketing expert and author of Duct Tape Marketing recently interviewed me and sales expert Jill Konrath, author of Selling to Big Companies about what sales really needs from marketing.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Generate Leads There are two types of marketing departments — those that are cost centers and those that bring in leads and sales. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community. “The efforts have resulted in huge increases to traffic on our website (142%) and blog (308%) resulting in over 1,400 leads coming in to our sales team.&#

B2B Lead Generation Blog: New Book: Lead Generation for the Complex Sale is officially released

B2B Lead Generation Blog

« Lead Generation for the Complex Sale on wsRadio.com | Main | Why Most B2B Sites Fail to Convert Sales Leads » New Book: Lead Generation for the Complex Sale is officially released The wait is over! My book, Lead Generation for the Complex Sale , was released this morning. Update: The book made its debut in Amazons top 100 (sales and marketing books) today.

What the Future Holds for B2B Social Media Marketing

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To learn more, download our white paper or listen to our webcast as IT marketers discuss the challenges of reaching customers in the current media environment and best practice frameworks for developing successful multi-channel programs. Still, there are ways to track where leads come from through social media, how your sales team has connected with prospects, etc. BTW, our recent HRmarketing Trends Report Survey ( [link] ) showed that in 2009 82% of companies didn't measure ROI of social media but now, 69% intend to do so! Learn more. What Tools Will B2B Marketers Use?

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B2B Lead Generation Blog: Its a New Year for Lead Generation for the Complex Sale

B2B Lead Generation Blog

« E-Mail Marketing Relevance Tips And Resources For B2B Lead Generation | Main | Top Six Lead Generation Challenges for the Complex Sale in 2006 » Its a New Year for Lead Generation for the Complex Sale Greetings and happy New Year! Im awaiting an official release date but Amazon currently shows April 15th. In the meantime, I wanted to give you an update. Congrats.

B2B Lead Generation Blog: Teleseminar on Selling to BIG Companies with Jill Konrath

B2B Lead Generation Blog

« The halo effect and lead generation | Main | Macs Tasty Recipe for Lead Generation Success » Teleseminar on Selling to BIG Companies with Jill Konrath The biggest challenge most of us with a complex sale face is getting access to executives, especially those in BIG companies. As a result, traditional sales prospecting techniques simply dont cut it anymore. Does it work?

B2B Lead Generation Blog: Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott

B2B Lead Generation Blog

« 10 Lead Generation (Prospecting) Tips for Sales People | Main | The Physics of Trigger Events for Lead Generation » Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott Before the Internet and social media tools, companies could only communicate through the filter of advertising or media ink placed by a PR firm. But fortunately the rules have changed.