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Online Marketing Institute
NOVEMBER 8, 2010
The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community. Reproduction without explicit permission is prohibited.
Convince & Convert
JUNE 2, 2010
Is this a great way to bring remote friends’ commentary into a purchase decision (fashion) that is driven by peer feedback? Instead of relying on Amazon or Netflix’s algorithm to tell you what book or movie you might enjoy, you can rely on the opinions of your friends. Or is this just creepy? Social curation at work.
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Online Marketing Institute
NOVEMBER 4, 2010
The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community. Reproduction without explicit permission is prohibited.
Online Marketing Institute
NOVEMBER 2, 2010
The tricky part for B2B is that conversion comes much later and isn't as easy to track as say, a purchase made from a B2C e-commerce site. BTW, our recent HRmarketing Trends Report Survey ( [link] ) showed that in 2009 82% of companies didn't measure ROI of social media but now, 69% intend to do so! Interesting.
Online Marketing Institute
SEPTEMBER 30, 2010
Purchase Tickets Nominate Now Recently Trending Digg Founder “Burned Out,&# May Leave by End of 2010 View Comments The Case For Social Media in Schools View Comments 10 iPhone Apps for the Global Foodie View Comments New Twitter Design Based on the Golden Ratio [IMAGE] View Comments Which Words Does Google Instant Blacklist?
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