Remove sales
Remove 2009 Remove Amazon Remove Multi-Channel Remove Webcast
article thumbnail

5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Generate Leads There are two types of marketing departments — those that are cost centers and those that bring in leads and sales. Learn more. For a niche community, that’s a feat.

article thumbnail

5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Generate Leads There are two types of marketing departments — those that are cost centers and those that bring in leads and sales. Learn more. For a niche community, that’s a feat.

article thumbnail

What the Future Holds for B2B Social Media Marketing

Online Marketing Institute

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Autumn Truong , manager of social media and corporate communications at Cisco, says that she sees social as one of the key channels to reaching influencers and building awareness about B2B initiatives.