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Give Us Freedom! Lessons for Corporate America

Digital B2B Marketing

In late 2009, Bob Evans, then with Information Week, wrote an open letter to Larry Ellison , taking Oracle to task for not allowing companies the freedom to control their own expense structures. With a long-term view, freedom to choose is winning over lock in models. In America, we relish our freedom.

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Is Social Conversation a Myth?

Convince & Convert

The increasing prevalence of social media is creating a lock step increase in uni-directional social media chest thumping. The information exchange is asynchronous. Yet, Mitch doesn’t see it happening in social media. He writes: There is not much conversation going on at all. That’s not a conversation.

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RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

Here, the objective is to change the way we think about information exchange online. Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out).

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3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

Here, the objective is to change the way we think about information exchange online. Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out).