Digital B2B Marketing

Remove 2009 Remove Amazon Remove Information Remove Lock-In
article thumbnail

Give Us Freedom! Lessons for Corporate America

Digital B2B Marketing

In late 2009, Bob Evans, then with Information Week, wrote an open letter to Larry Ellison , taking Oracle to task for not allowing companies the freedom to control their own expense structures. With a long-term view, freedom to choose is winning over lock in models. In America, we relish our freedom.

Lock-In 100