Digital B2B Marketing

JULY 6, 2011

These companies offer cost efficiency, but more importantly, they give customers the freedom to quickly adapt to their market. In late 2009, Bob Evans, then with Information Week, wrote an open letter to Larry Ellison , taking Oracle to task for not allowing companies the freedom to control their own expense structures.

Lock-In 100

Lock-In Salesforce.com Amazon Opinions 100

Martech Advisor

DECEMBER 6, 2019

Customer Lifetime Value (CLV) is defined as the net profitability associated with a customer’s lifecycle with the company. The projection, in turn, depends on your company’s technology stack and predictive analytics capabilities. The stronger your analytical powerhouse, the more accurate is your CLV.

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

Hubspot

OCTOBER 27, 2020

Luckily, there are resources you can count on to always have trustworthy, valuable, and well-researched information. To help you find them, I've put together a huge list of credible SEO resources in every category. Google Analytics Academy. If you're in SEO, you're almost certainly using Google Analytics. tl;dr Marketing.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

Heinz Marketing

APRIL 12, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing Research shows 4 out of 5 marketing executives struggle to make data-driven decisions, even though 95% of companies use integrated predictive analytics. It’s through integrated analytics we’ll see the most significant breakthroughs in predictive marketing.

Multi-Touch Attribution 96

Multi-Touch Attribution Lead Ranking Budget Programs Multi-Channel 96

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Subscribe to the top industry blogs in your market, both company blogs and personal blogs for ideas 10. Be yourself even if it is a company blog.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

ClickZ

JULY 29, 2019

Analytics which is “always on the list” — but also making sure we run tests and look for leading indicators of success, versus just looking retroactively at trailing indicators. His previous roles include Chief Customer Officer of Campaign Monitor and Head of Global Marketing for Amazon Web Services (AWS). . I never intended to.

Data Hygiene 100

Data Hygiene Enterprise Management B2B Marketing Work Management 100

Online Marketing Institute

NOVEMBER 8, 2010

Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. That’s what Kinaxis , an Ottawa-based supply-chain software company, did.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40