Facebook Advertising for Dummies (Wiley)
Buzz Marketing for Technology
AUGUST 11, 2010
And according to a study by Neilsen on Facebook Ads there is much better awareness, ad recall and best of all purchase intent when your friend “likes or mentions a company to you via Facebook. Our hypothesis is that Facebook Ads will become a strong component in every marketers toolkit much the same way as Google AdWords is today.
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