Anyword
MAY 3, 2022
Then, in 2009, the Grammarly writing assistant entered the scene. A classic form of this method is copywriting formulas, like PAS and AIDA , which build a piece of copy according to certain psychological principles that maximize the chance of conversion. The New World of AI Writing Assistants.
Convince & Convert
OCTOBER 25, 2011
In February of 2009, two advertising industry giants finally caved and said, “There is no longer a linear model of consumer behavior. The concept of AIDA (awareness, interest, desire, action) is now spaghetti. Over forty years ago Ogilvy predicted a collision between direct response and advertising that is actually happening right now.
Expert insights. Personalized for you.
52 
Let's personalize your content