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Video Reward Ads: A Game Changer for Digital Marketing

Digilant

Interstitial ads are interactive, full-screen ads that cover the content of the host app. Video reward ads could prompt them to view or interact with the ad in exchange for additional life so that they no longer have to start the game from scratch. What Are In-Game Interstitial Ads?

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Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

Gary Hayes muses about the value of “top&# lists, and the motivations of those who create them, then provides his own semi-scientific list of the best best-of lists from sources like Ad Age, Junta 42, Evan Carmichael and Mashable. The top 24 facts for selling more in B2B by LEADSExplorer.

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B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards

markempa

recent exchange he had with Brian Carroll on his B2B Lead Gene. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

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The Content Marketing Question: To Gate or Not To Gate?

Ambal's Amusings

Blog Marketing Interactions Twitter Ardath421. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Forrester Blog for Interactive Marketing Professionals. " Ardath Albee. MarketingSherpa.

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7 Tech Trends in Email for Marketers

Adobe Experience Cloud Blog

User interaction and user experience increased with hyperlinks, colors, images, and use of different system fonts. But email made for desktop (600px) looked congested in mobile (320px) and by 2009, the need for email to be responsive grabbed speed. Keyframe Animation-Based Interactivity. A Glimpse Into Email Advancements.

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4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

I would also make a point to solicit input from customer service and sales teams, as they have more day-to-day interaction with fence-sitters. The parts that prompt people to DO things — like buy or become part of a system of VALUE EXCHANGES (prompts) that leads to a sale. Google isn't going to be enough forever.

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Building Your Brand’s Omnichannel Customer Experience

Sharpspring

With customer expectations for seamless service in the digital age continuing to rise, how can you ensure that you’re offering the best possible experience on every channel? Omnichannel customer experience is a marketing and selling model designed for the digital age. Track user and customer interactions across channels.