Online Marketing Institute

NOVEMBER 8, 2010

So, the key learning her, in my view, is to focus on creating unique, compelling content that will push your customers to act–whether that means sharing said content or buying your products/services. Largely using humor as a way to hook and engage customers and new customers. The concept, the execution. It was all perfect.

Case Studies 40

Case Studies Case Study Social Media Studies 40

ClearVoice

MARCH 7, 2020

Hashtag – A hashtag on social media connects similar content and like-minded people, acting as a real-time aggregator for content that reflects the same hashtags. The network launched in 2009, and its growth was by word of mouth, and the platform become open to all in 2012. This is the reason.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

readwrite

MARCH 8, 2010

The self-described “Twitter-based social deals search engine site” does precisely that – it finds tweets about deals and coupons through a custom search algorithm and then allows its users to upvote or downvote the deals on its site. In 2009, Dell made more than $6.5

Digg 40

Digg RSS Aggregators CAN-SPAM 40

Online Marketing Institute

JULY 31, 2009

Starting to see providers team up with data aggregators (Jigsaw’s name comes up here) to provide new sources of business contacts. Moreover, this approach to marketing will shatter whatever trust we might have with our customers and prospects. It works for our customer segment, with over 120 implementations to-date.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

B2B Marketing Zone Posts

OCTOBER 22, 2009

Her recent post: Aggregating the Best Content in B2B Marketing covers a lot of ground on aggregation especially as it relates to B2B Marketing. Social Media (including blogging, twitter etc) is about building trust and relationships with our prospects, customer and community. She lives with her family in Silicon Valley.

Content Marketing 40

Content Marketing Advertising Agencies Blogger Aggregators 40

Convince & Convert

SEPTEMBER 7, 2010

His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances. As a business owner your goal needs to be having no gap at all, optimizing every point of contact with your customer.&#

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Hubspot

NOVEMBER 15, 2010

In “ Technorati State of the Blogosphere 2009 ,” author Matt Sussman writes: “While blog postings often focus on the local issues of the specific blogger, the audience of such blogs is much less limited than other forms of media have been historically. Free Webinar: Small Business Blogging Secrets Revealed.

Blogger 28

Blogger Aggregators Opinions Small Business Marketing 28

Convince & Convert

FEBRUARY 19, 2010

You can also manage your customization preferences by clicking links in the email, so visiting the NutshellMail Web site isn’t needed after initial sign-up. FB-Fans anzubieten [link] [link] Brian Donnelly Cool way to aggregate your social feed/noise. All the content shown in each email is clickable. All rights reserved.

Social Media 115

Social Media Media Paid Search Agency PR 115

Hubspot

NOVEMBER 12, 2010

While the Senator’s legislative agenda for the 2009-2010 session focuses on promoting reform and recovery throughout the state , his day-to-day agenda always includes communicating with his constituents, a task he relies heavily on social media for. Your customers may all fit into one bucket. Marketing Takeaways.

Social Media 28

Social Media Media Inbound Marketing Youtube 28

Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. They’ve only been around approximately 8 weeks, and they already have thousands of customers. Need to see the increase in Twitter followers over time?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Ambal's Amusings

OCTOBER 15, 2009

Get Customers. B2B Lead Generation Benchmark Study 2009. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Website/Blog traffic and customer engagement are two important ROI measurements. Get Customers.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Metadata

OCTOBER 25, 2023

Metadata customers are in on this secret ; they’ve spent nearly $130M in advertising over the past year. In 2009, you would see significant ROI from outbound email alone. Now, you need to reach across channels—to target B2B customers wherever they are. The party is over for a single-channel approach, though.

Advertising Channels 98

Advertising Channels Paid Social Agency Ideal Customer Profiles B2B 98

Webbiquity

APRIL 9, 2019

Flexible topologies: EnduraData’s software can be configured to: Send data from multiple locations to a single location (Data aggregation case, Data protection). A combination of the above topologies can be created to allow customers to automate their work flow, protect the data and automate business processes. The Company.

Enterprise Management 227

Enterprise Management Work Management Marketing Management Paid Search Agency 227

Convince & Convert

JULY 21, 2010

Social-media marketing & customer service can be legal minefield &companies need to stay alert [link] [link] Keeps You In Control How to avoid a social-media lawsuit [link] [link] Tom Tibbits Protecting yourself from social media lawsuits. The Lawyers R Coming. All rights reserved.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Webbiquity

JANUARY 10, 2010

For anyone who wants a cool, custom Twitter background but is design-challenged, My Tweet Space provides a wide selection of free and low-cost professionally designed backgrounds to enhance one’s Twitter presence. DandyID “provides you with a globally recognizable profile that you only need to fill out once. My Tweet Space.

Tools 100

Tools Enterprise Management Marketing Management Best Practices 100

Convince & Convert

MAY 11, 2010

Yes, your prospective customers are confused and uncertain. During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer).

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Pricing Based on Customer Expectations , May 26, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Are You and Your Customers Hungry for Social Media? June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). Should companies treat customers differently?

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Online Marketing Institute

OCTOBER 1, 2010

There are at least a few points of entry to integrate your corporate website: 1) Extending your corporate websites to social networks, 2) Allowing for customers voices through reviews and ratings, 3) Aggregating the discussion back on your own website. Registration pages go away …much to the approval of consumers.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

WebMarketCentral

OCTOBER 21, 2009

Find them all and others here in the first set of the best cool web tools for 2009. CRM Diagnostic Customer relationship management (CRM) systems have become ubiquitous, yet many—perhaps even most—implementations fail to take full advantage of the software's capabilities in one or more areas. Low-cost video production?

Enterprise Management 20

Enterprise Management Tools Marketing Management Best Practices 20

Sharpspring

APRIL 30, 2020

With customer expectations for seamless service in the digital age continuing to rise, how can you ensure that you’re offering the best possible experience on every channel? In order to offer this level of service, you need to adopt an omnichannel customer experience mentality for your marketing and sales strategy.

Paid Content 66

Paid Content Ideal Customer Profiles Ad Building Marketing Automation Services 66

Online Marketing Institute

JULY 31, 2009

I think the lead management platforms hit directly on these problems and will shift marketing’s role from filling the pipeline to managing the customer lifecycle. There are at least 100,000 B2B companies that could use this type of solution, yet across all the lead management vendors mentioned there are less than 1,000 customers total.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Moz

APRIL 22, 2019

These ratings stem from customer reviews, and the 4.5 As my friends David Mihm and Mike Blumenthal always say:“ Your brand is its reviews ” and mastering the customer service ecosystem is your surest way to build a restaurant brand that lasts. Zagat — Founded in 1979, Zagat began as a vehicle for aggregating diner reviews.

Lead Scoring 57

Lead Scoring Lead Ranking Google SEO 57

Webbiquity

MARCH 31, 2010

Searchers Using Longer Queries in 2009 by Small Business Search Marketing. in 2009, while 4-word searches increased from 13.3% Customer Engagement Survey Shows Twitter is King of ROI by Marketing Pilgrim. in 2009 to 11.3% Each link is accompanied by a short illustrative snippet of the research findings. Learn and enjoy!

Paid Content 100

Paid Content Social Media Research Social Marketing 100

Hubspot

APRIL 12, 2012

When Joe Pulizzi and Newt Barrett published their bestselling book, Get Content, Get Customers in 2008, the authors wrote that the marketing world — and the online universe at large — needed to prepare for a content revolution. You can follow Brian on Twitter @BrianZimm1. 3) Get Organized. If it works well, repeat it.

Inbound Marketing 28

Inbound Marketing Work Management Marketing Management Content 28

Convince & Convert

FEBRUARY 9, 2010

&# … and then the subsequent article explained to the actual readers that there is no such thing, and this was simply a test to see how many people actually read the articles before sending them to the people who are supposed to trust them as content aggregators and creators. How many times would this 'article' be re-tweeted?

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

AUGUST 3, 2010

With FBML and a flurry of new easy-to-use Facebook tab customization providers like North Social (check them out, really great stuff), it’s now possible to include on your Facebook fan page much of the most engaging content and functionality that previously was the sole property of a freestanding website.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

With FBML and a flurry of new easy-to-use Facebook tab customization providers like North Social (check them out, really great stuff), it’s now possible to include on your Facebook fan page much of the most engaging content and functionality that previously was the sole property of a freestanding website.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

ClickZ

APRIL 20, 2020

Using their own customer base which includes companies like Zoom, mongoDB, Bill.com and Engagio, Chorus is analyzing how their customers are talking about COVID-19. Their typical clients have sales reps engaging customers via meetings, calls, and emails. works with companies that have invested heavily in a sales and marketing.

Analysis 98

Analysis Conversion Aggregators Verticals 98

Webbiquity

SEPTEMBER 8, 2010

30% of social media users access a social media site “several times a day,&# up from 18% in 2009. 85% view company blogs as “useful,&# while 71% said the same for Twitter (up from just 39% in 2009). Erik Qualman updates some statistics from 2009, showing how rapidly this landscape is changing. goes to Facebook.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Crimson Marketing

JULY 9, 2015

They’re proactive marketers who can quickly zero in on who, where, when, why, how and under what circumstances customers buy – the buying context – and act on it. Although Paychex remained solidly profitable, business was flat in 2009 and declined slightly in 2010. “We There are only so many emails you can send to a client.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100

chiefmartech

JANUARY 18, 2018

A primary driver has included the exponential rise of quantity and granularity of customer and marketplace data. According to IDC, data will expand 44-fold from 2009 to 2020 to reach an astounding 35.2 They have customer empathy. zettabytes (1.8 trillion gigabytes). The best in their field parallel a CEO mindset.

Enterprise Management 96

Enterprise Management Effectiveness Work Management Marketing Management 96

Content Standard

SEPTEMBER 9, 2016

This can come from observation (choosing a data set and analyzing/repackaging it), aggregation (bringing existing data points together into one central place to answer a question or solve a need), and surveys (ask yourself what people in your industry often say, but rarely support—then find that missing stat and report on it. .”

Work Management 40

Work Management Marketing Management Content Marketing Paid Search Agency 40

Single Grain

JULY 21, 2020

SaaS is a hot-selling business model because it provides greater flexibility to the customer and every SaaS company works on specific verticals to differentiate their product from others. Lots of Customization Available: SaaS is not a one-size-fits-all software. Such easy customization is not possible with traditional software.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Online Marketing Institute

SEPTEMBER 30, 2010

It aggregates tweets and imports pictures to help illuminate the topics being discussed. One of the most complex features of Twitter for new users to understand is the hashtag , a topic with a hash symbol (“#&# ) at the start to identify it. When something starts trending, What the Trend? You can make one via Widgetbox or Tweetgrid.

Twitter 40

Twitter Digg Wiki Mobile Advertising 40

Convince & Convert

SEPTEMBER 20, 2010

We are spending countless employee hours tweeting, retweeting, responding to tweets, figuring out whom to follow, secretly following celebs and athletes, and designing custom Twitter backgrounds. Nobody forced companies to get involved with their customers in this way. Twitter is also where aggregators (e.g. And for what?

Twitter 145

Twitter CRM Business Paid Search Agency 145