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How to Make Sure Your Agency is Recession-Proofed

BenchmarkONE

housing bubble signaled the beginning of the Great Recession , which spanned from 2007 to 2009 and heralded the end for many small businesses. And while it is still just speculation that another recession may be looming around the corner, as an agency, you should always be prepared for its possibility. Why Hire a Marketing Agency?

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A wake up call for market research agencies

Savanta

The study, now in its 11 th year and based on the opinions of 1,400+ practitioners, monitors trends in the market research industry. The report is a real wake-up call for market research agencies. That’s the desire, but few agencies deliver. Greenbo ok has just published the latest edition of the GRIT Report.

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Fractional CMOs And Digital Agencies: How To Get Them To Work Together

Square 2 Marketing

The 17th annual CMO Tenure Study reports that the “average CMO tenure in 2020 dropped to 40 months, the lowest it has been since 2009. A somewhat surprising trend is that CEO tenure at the same companies in our [study] hit an all-time high in 2020, at 80 months.”. But this is also spinning up a new trend – the fractional CMO.

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Here’s How the Cartoon Design Trend Caught Fire and Why Every SaaS Is Rebranding

Unbounce

For example, Jimmy Daly, Marketing Director at Animalz , recently called out this design trend on Twitter. Although we’re not alone—custom photography seems to be another growing design trend for SaaS brands.). As marketers trying to stand out in an increasingly competitive industry—is it bad for us to follow design trends?

Design 111
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How Buyer Behavior Will Change Amid COVID-19

Tony Zambito

In the last 100 years, the Great Depression, War World II, 9/11, and the 2008-2009 Financial Crisis come to mind. While governments and public health agencies wrestle with containment, mitigation, therapeutic interventions, and the race for a vaccine, buyer behavior is undergoing drastic change. Digitization.

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7 Google Ads Influencers to Follow

Brandpoint

Magazine and Search Engine Land, where he writes about the latest trends in PPC advertising, Google Ads, content marketing and work productivity. David Szetela is the owner and CEO of FMB Media, which is a PPC ad agency specializing in Google Ads and other types of social media advertising. He’s a contributor at CNBC, Inc. Matt Umbro.

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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

The facility was intentionally equipped with top-tier agencies and a finely-tuned technology stack to create content, facilitate engagement, and conduct in-depth analysis. As fellow creative marketer Jay Acunzo has said, “If we embrace our constraints we can scale our results based on results instead of trends.”.