Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Is anyone out there?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Online Marketing Institute

JUNE 3, 2009

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. monitor and manage your brand Handling agencies, overseeing internal communications, developing strategy The digital revolution means email is increasingly recognised as the key B2B communications channel.

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

Convince & Convert

FEBRUARY 19, 2010

Like RSS for your relationships NutshellMail sends you a highly customizable email digest (from 1 to 24 times per day) of what’s happening in your social media spheres, so you can browse and get up to speed quickly, without having to visit several different destinations or fire up your iPhone’s social apps. And it’s free.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

MAY 27, 2010

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. agencies, you should be experimenting with this too). I’m psyched about the Kurrently search engine ). Comment away!

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Convince & Convert

JUNE 17, 2010

Maybe you use Twitter to see what’s going on (the real-time search engine approach). I once calculated time spent blogging vs. number of RSS subscribers. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Your Twitter goals may vary. 53% of Twitter users never tweet ). It's awesome!

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Convince & Convert

FEBRUARY 5, 2010

KatFrench I like the search box placement of Option 1 best, but the pattern and overall look of Option 2 best. Also like the search box placement-easy to find. jasmineholmes I really like option 3 because it is the least cluttered—your logo really pops without being distracting and the search is easy to find. Hope this helps.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S. Otherwise, good luck.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Online Marketing Institute

NOVEMBER 8, 2010

B2C More Involved in Almost Every Type of Social Media Usage of social networks is essentially among between B2B and B2C marketers, and B2B marketers are somewhat more engaged in podcasts and slightly more engaged in third-party forums. However, B2C marketers are more engaged in every other type of social media tracked by the survey.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Convince & Convert

FEBRUARY 15, 2010

To best develop thriving, mutually beneficial relationships with your customers, think of your social communication and email communication programs as two rungs on a content ladder. The Content You Want, via the Channel You Choose The future of integrated communications is in consumer choice and personalized preference centers.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Online Marketing Institute

JUNE 30, 2009

Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine. Because blogging helps Indium reach target audiences, get the company message out and -- above all -- get found via search engines and social media.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Convince & Convert

MARCH 23, 2010

Remember that your likelihood of a first-time visitor coming back goes up the more content they consume on that first visit. So, make sure first-time visitors can access other content that may be of interest, convincing them that perhaps they should make a return trip. Consequently, I have two recommendations.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Online Marketing Institute

NOVEMBER 28, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. SEARCH FOLIO: Search. Search Jobs. Search Jobs. 2009 Eddie and Ozzie Awards Winners. This data reinforces the notion that b-to-b marketers still need help when it comes to the social networking space—something that content producers can assist them with.

B to B 40

B to B Paid Content Social Media CMS Development 40

Online Marketing Institute

NOVEMBER 2, 2009

Search Engine Optimization (SEO) – this is the ultimate no-brainer. Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. If you don’t have in-house SEO resources, hire an agency or consultant, but either way, make SEO an ongoing priority.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Online Marketing Institute

JULY 31, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. SEARCH FOLIO: Search. Search Jobs. Search Jobs. 2009 Eddie and Ozzie Awards Winners. It’s decent at capturing blog and Twitter-based content but not as accurate at capturing content that is behind a ‘sign-in’ gate, most notably Facebook. Careers Home.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

MARCH 25, 2010

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? A white label version for agency use is also in the works. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Need to see the increase in Twitter followers over time?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 for B2C retailers and $1.93 for B2C lead generators.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Probably not yet, but other than search and email (and maybe banners) where CAN you do that? Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Webbiquity

JANUARY 10, 2010

Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide. Video search 101: Marketing and optimization by iMedia Connection. by HubSpot.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Convince & Convert

JULY 28, 2010

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. When you find a pattern, create content to address it. Internal search reports. Have them document EVERY question they receive.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Online Marketing Institute

NOVEMBER 8, 2010

Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

You may need to engage in some brand anthropology, and have an agency help you find your one thing. Terrific content, per usual. Terrific content, per usual. link] Weekly Links: August 23, 2009 | UpYourSocial [.] Apple = Innovation. Disney = Magic. What’s on the other side of your = sign? How Will You Be Human?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

JUNE 22, 2010

Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. You can’t rely solely on me or any other consultant or agency to turn the tide in your organization. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

SEPTEMBER 21, 2010

Socialmention.com is basically a social search engine, if the business name is unique it can be a good option. You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing.

Social Media 155

Social Media Media Paid Content Work Management 155

Webbiquity

JANUARY 10, 2010

Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? Guide to Search Engine Ranking Factors by HuoMah SEO Blog. Q&A: A Few Things You Need to Know About Keyword Usage by Search Engine Guide.

SEO 100

SEO Tips Best Practices PageRank 100

Convince & Convert

JULY 8, 2010

But be careful—stray too far from what consumers wanted from you in terms of content or frequency, and you’re likely to see your inbox invitation revoked in the form of an unsubscribe. Seth Godin predicted that RSS would kill email. March 2009. October 2009. October 2007. services like Twitter, Pownce & Jaiku.

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

Convince & Convert

MARCH 22, 2010

He knows what he’s doing, and I can assure you the content will be solid. Ive founded 5 companies, and spent 15 years running digital marketing agencies. This program is being produced by Mike Stelzner, who runs the successful Social Media Examiner site (where I write monthly).

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

Convince & Convert

APRIL 8, 2010

Because as a content consumption device, the iPad is simply without peer. Using the iPad to do something as mundane as check headlines on your local newspaper’s Web site becomes a visceral, tactile experience as your ability to touch and move content redefines the physiology of the task. Same with email.

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing. Come and get it!

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Online Marketing Institute

JUNE 30, 2009

The article Give Them the B2B Content They Want tells you how to give your online visitors just that. According to the article, when buyers are searching for information on your site they ask 3 questions: Am I in the right place? Another nuisance is not understanding the content of a website. Is there something here for me?

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

Online Marketing Institute

JANUARY 4, 2011

5 Most Popular Blog Posts Content Marketing: How to get your subject matter experts on your corporate blog (7) Social Marketing: Twitter contest boosts followers 43% (6) Marketing Research: Cold, hard cash versus focus groups (4) Email Marketing: Improve deliverability by deleting subscribers? My take is that is at the top.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Convince & Convert

SEPTEMBER 21, 2010

It’s a good choice for agencies, too. Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites. All In One SEO Pack Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

JULY 31, 2009

They have added new capabilities for delivering highly personalized direct mail, SMS/voice reminders, and on-demand fax and RSS delivery – interesting stuff that, while I’d need to talk to a client or two to be convinced of their specific usefulness, show that Eloqua is delivering a broader range of lead nurturing, drip marketing capabilities.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

NOVEMBER 4, 2010

Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Convince & Convert

AUGUST 3, 2010

Make your content at least semi-friendly for search engines. Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. A digital marketing success story.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Make your content at least semi-friendly for search engines. Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. A digital marketing success story.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. According to these numbers, the audience using Twitter actually declined from August to December, 2009 (during the same period, Facebook went from 250 million to 350 million members).

Social Media 124

Social Media Media Paid Content Webinar Metrics 124

Convince & Convert

SEPTEMBER 23, 2010

Kurrently is a new, free real-time search engine that combines results from Twitter and Facebook in a simple, blazing fast format. Put any search term or combination of terms into Kurrently, and instantly receive the chronicle of RIGHT NOW, with Tweets and Facebook status updates organized by date stamp. that’s a big deal.

Social Media 164

Social Media Media Webinar Metrics Marketing & Strategy 164