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How to Make Sure Your Agency is Recession-Proofed

BenchmarkONE

housing bubble signaled the beginning of the Great Recession , which spanned from 2007 to 2009 and heralded the end for many small businesses. And while it is still just speculation that another recession may be looming around the corner, as an agency, you should always be prepared for its possibility. Why Hire a Marketing Agency?

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Square 2 Has Been Acquired by Sales Empowerment Group (SEG)

Square 2 Marketing

CHICAGO and PHILADELPHIA – Chicago-based Sales Empowerment Group (SEG) , a highly recognized outsourced sales and marketing consulting firm, has acquired Philadelphia-based Square 2 Marketing, a highly innovative and nationally recognized marketing services agency.

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A wake up call for market research agencies

Savanta

The report is a real wake-up call for market research agencies. In 2009 the GRIT report concluded that: “Buyers…increasingly seek out suppliers who understand the intricacies of their particular business, and who deliver strategic insight rather than boring 100-page decks full of data”. That’s the desire, but few agencies deliver.

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MarketingSherpa Seeks Case Study speakers for 2009 B2B Demand Generation Summits

markempa

If you have a great B2B story to tell, think about sharing it with other B2B marketers at MarketingSherpa’s 6th Annual B2B Demand Generation Summit 2009. Experienced B2B marketers who want to present will need to submit speech proposals by May 21, 2009. Click here to learn more.

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Fractional CMOs And Digital Agencies: How To Get Them To Work Together

Square 2 Marketing

The 17th annual CMO Tenure Study reports that the “average CMO tenure in 2020 dropped to 40 months, the lowest it has been since 2009. Median tenure fell to 25.5 months, the lowest on record. A somewhat surprising trend is that CEO tenure at the same companies in our [study] hit an all-time high in 2020, at 80 months.”.

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Updates finalized for IAB intrinsic in-game ad measurement guidelines

Martech

This project is the first update of its kind to guidelines introduced in 2009. The new guidelines and standards are an important step for advertisers, agencies and game publishers who want to include — and measure — in-game ads alongside other digital channels and ad formats. The updates were initially proposed back in June.

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Kath Pay: Spotlight on the expert

Martech

A : In the 1990s, I started a web design agency. We rolled it out to her, rolled it out to all the rest of the clients, and pretty soon email marketing took over my web design agency and I was doing email marketing full time. In 2009, I decided I didn’t want to be a solutions provider any more as far as the tech goes.