WebMarketCentral

NOVEMBER 10, 2009

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment?

Adwords 20

Adwords Tactics SEM Tips 20

The Effective Marketer

OCTOBER 21, 2009

Big companies all turn to Gartner’s reports to help them on emerging trends and technologies. Software vendors like to boast when they are placed in a specific position on Gartner’s famous Magic Quadrant report. From what some vendors say , depending on your space the analyst report won’t help you at all.

Work Management 100

Work Management Marketing Automation Services Marketing Management Gartner 100

The Effective Marketer

FEBRUARY 10, 2011

As with all analysis and reports out there, you have to take all of the recommendations with a grain of salt. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Test them, see if they work, then be the judge.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

MAY 9, 2011

Larger organizations may even start thinking of a higher level role, of Chief Content Officer , created in order to plan, coordinate the execution, and report on content ROI. This will save everyone (especially the Marketing Manager) a lot of time and avoid headaches down the road. United States License. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

SEPTEMBER 20, 2010

Although it was reported that some fans were against the printing of the phrase (and the choice of phrases themselves) on the shirt, it’s undeniable the level of participation the branding effort generated and how quickly they were able to engage the fans. United States License. United States License.

Work Management 100

Work Management Planning Marketing Management Advertisements 100

The Effective Marketer

FEBRUARY 15, 2010

Comparing Apples and Airplanes You know that comparing different industries is irrelevant and that emailing B2C is nothing like B2B, but when you see reports that paint a good or bad picture about how email is doing in your industry, you tend to look at it carefully. Like Be the first to like this post. United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

MAY 18, 2010

If they were offered more money to create TPS reports they would switch to doing it in a heartbeat. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. This bunch sees marketing only as a job.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

NOVEMBER 6, 2009

Gartner’s comment about the decision focused on them being an independent research organization and denies they use “pay for play&# in the publication of their reports. This entry was posted on Friday, November 6th, 2009 at 12:10 pm and is filed under Communication , Marketing Strategy , Social Media. Let me explain.

Gartner 100

Gartner Planning Work Management Marketing Management 100

The Effective Marketer

MAY 10, 2010

The company reported $9.7 Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. The first Aflac duck debuted in 2000. billion (US and Japan combined) that year, up $1 billion from the previous year.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

AUGUST 14, 2009

This entry was posted on Friday, August 14th, 2009 at 10:57 am and is filed under Hiring , Marketing Planning , Marketing Strategy. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Happy salary negotiation!

Customer Surveys 100

Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services 100

The Effective Marketer

NOVEMBER 4, 2009

The BBC reported that one third of office workers suffer from email stress, which I find interesting because email doesn’t really cause stress. This entry was posted on Wednesday, November 4th, 2009 at 8:15 am and is filed under Communication , Marketing Management , productivity. Close the email and ask yourself again in 1 hour.

Product 100

Product Work Management Marketing Budget Creation Marketing Automation Services 100

Webbiquity

FEBRUARY 14, 2010

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. Note: this post was originally published on the WebMarketCentral blog in August 2009. Post this on Diigo.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

The Effective Marketer

JANUARY 25, 2009

There are meetings to prepare a statement or press release, meetings where team members report the status of their tasks, meetings to inform other executives, and so on. This entry was posted on Sunday, January 25th, 2009 at 10:02 pm and is filed under Communication , Marketing Management , Marketing Planning. United States License.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

JUNE 23, 2009

Since I’ve seen their reports and webinars in the past, the presentation about calls to action and landing pages was more of a refresher. Having said that, Jeanne’s presentation is a great starting point for those that have not seen their reports and want great actionable items for improving their landing pages. United States License.

Training 100

Training Planning Marketing Budget Creation Work Management 100

WebMarketCentral

DECEMBER 31, 2009

ROI Is Dead by StraightUpSearch This post suggests that marketers should focus on a different ROI when calculating the value of social media efforts: "return on insight." Facebook's InsideFacebook blog reports that in February and March of this year, the number of Facebook users age 35 and over doubled.

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

The Effective Marketer

MARCH 9, 2010

Design #6 Email Sender: SPSS Email Title: What if you had the power to increase campaign response rates and ROI? Whitepaper shot on right is the right size (you can read the title of the WP) and right below it is a big red “download the full report&# button that you can’t miss. Big lead-in helps keep users reading.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Hubspot

AUGUST 19, 2013

In my experience, looking at thousands of Google AdWords accounts and billions in combined spend, there are two metrics that correlate most strongly with success: Account Activity: You get out what you put in. New Data Shows AdWords Quality Score Can Save You Up to 50% on PPC. In 2009, a Quality Score of 7 (out of 10) was average.

Lead Scoring 28

Lead Scoring Lead Ranking Cost Per Click PPC 28

The Effective Marketer

MARCH 12, 2009

This entry was posted on Thursday, March 12th, 2009 at 9:22 pm and is filed under Communication , Marketing Management , productivity. 2 Responses to Better Time Management with Smart Calendars Better Time Management with Smart Calendars « The Effective Marketer says: March 13, 2009 at 12:02 am [.] Like Be the first to like this post.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

WebMarketCentral

OCTOBER 19, 2009

Find the answers to these questions and others here in the first set of the best blog posts and articles on search engine optimization (SEO) from 2009 (so far). Bill Slawski reports on a patent from Yahoo! What can SEO professionals learn from traditional marketers? Just say "no" to nofollow.

SEO 20

SEO Best Practices Tagging Internet Marketing 20

Webbiquity

FEBRUARY 18, 2010

Optimization—the greatest results for the lowest cost—is the goal of every AdWords campaign manager. What are two of the simplest ways to optimize AdWords campaigns? Google is constantly changing and upgrading its AdWords tools; which recent enhancements are most important to understand and take advantage of?

Adwords 100

Adwords Tactics Tips CTR 100

Webbiquity

JANUARY 2, 2013

Why web presence optimization metrics are vital: half of marketers say tightening integration between social media and traditional marketing is a key goal for 2013, yet nearly a third identify that as one of their top social marketing challenges, and a whopping 57% way measuring social ROI is a challenge. Think AdWords isn’t important?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Online Marketing Institute

JULY 31, 2009

2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. 5) Routing/reporting — automation to help close the loop with sales and give marketing visibility into the sales pipeline. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

WebMarketCentral

SEPTEMBER 22, 2009

Builds on the arguments made in Social Media ROI vs. RONI (risk of not investing). by Social Media Today Jacob Morgan reviews a report from the Economist Intelligence Unit which concludes that 80% of companies believe social media can increase company revenue. More Search = More Customers. More customers = More business.

Social Media 20

Social Media Optimization Media Web 2.0 20

Single Grain

JUNE 30, 2022

In programmatic advertising, each ad impression is tracked and reported in real time. Thus, advertising agencies do not have to wait for an end-of-campaign report to check on performance. You need a combination of algorithmic automation and human intelligence to drive the best ROI. What would be the reporting schedule?

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

The Effective Marketer

FEBRUARY 16, 2011

Enterprises are beginning to add it as a budget item, and market research firms are starting to assign analysts and report-writing resources the growing niche. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. These are the trends that are mentioned most often: Improved ROI & Reporting. With that said, I believe the overall trend towards accountability, measurement and marketing ROI will continue to pick up steam. Creation of buyer-centric content.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Webbiquity

JANUARY 17, 2011

According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. Find out in this report. 6% of Adult Americans Use Twitter by Roy Wells. How much are you worth? by Pamorama.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

SEPTEMBER 8, 2010

A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. 30% of social media users access a social media site “several times a day,&# up from 18% in 2009. goes to Facebook.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Convince & Convert

JUNE 16, 2010

Here’s a crazy one: An online hardware goods retailer that accidentally left their snow shovel AdWords (paid search) campaign running in spring months. Customers reported using light diffraction glasses used to teach kids about light properties… at WEDDINGS as novelty items. They failed to discover how a top-selling $1.00

Social Media 119

Social Media Paid Content Media Webinar Metrics 119

Webbiquity

NOVEMBER 28, 2011

Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. companies are currently using blogs for marketing purposes, up from 29% in 2009 and just 16% in 2007. 48% of Twitter users say they rarely or never check Twitter.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100