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Best Google AdWords Tips and Tactics of 2010

Webbiquity

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world.

Adwords 100
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6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

Online Marketing Institute

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 for B2C retailers and $1.93 for B2C lead generators.

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Best of 2009 (So Far): SEO Guidance, Part 4

WebMarketCentral

Build A Great B2B Search Engine Marketing Campaign by The Milwaukee SEO This post combines useful information about setting up b2b SEO and SEM campaigns (such as getting the website information architecture right to start with, choosing keywords carefully with an eye toward the long tail, using PPC advertising effectively, and targeting local search) (..)

SEO 20
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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

54% of small and midsize businesses (SMBs) were using social media to promote their businesses as of September 2010, double the number using these sites in December 2009. More than half (53.5%) of marketers currently use social media as part of their marketing strategy, up from 45% in 2009. last year (2009).

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

companies are currently using blogs for marketing purposes, up from 29% in 2009 and just 16% in 2007. In addition, 12% of respondents were using blogs as a social tactic, nearly double the figure from fall 2009.” In addition, “Three-quarters (74%) of North American agencies say their clients run PPC campaigns on Facebook.