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Best Google AdWords Tips and Tactics of 2010

Webbiquity

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# In addition, more than half of companies that use paid search increased their budgets for it last year. Google Instant) and changes within AdWords itself. Where do image ads fit in the mix?

6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

delicious b2bmarketing

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high. Break up the keywords into two sets – high-volume phrase and long-tail phrases. Conversion actions are not all created equal (e.g. b2bmarketing

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Best of 2009 (So Far): SEO Guidance, Part 4

WebMarketCentral

Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? How can you get the most of out of Google's free webmaster tools to improve rankings? What other tools are worth checking out for keywords, linking and website analysis? Find the answers to these questions and others here in more of the best SEO blog posts from this year.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

companies are currently using blogs for marketing purposes, up from 29% in 2009 and just 16% in 2007. Small Businesses Online Marketing [CHART] by eStrategy After Hours The prolific David Erickson passes along stats from eMarketer showing that “More than a third (35%) of US small businesses reported using online social networking for marketing, up from 15% in fall 2009. Oh yeah.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

54% of small and midsize businesses (SMBs) were using social media to promote their businesses as of September 2010, double the number using these sites in December 2009. More than half (53.5%) of marketers currently use social media as part of their marketing strategy, up from 45% in 2009. last year (2009). Just 22% decreased spending on PPC ads. And much more. Adam T.

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