6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC
Online Marketing Institute
DECEMBER 23, 2010
In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 Break up the keywords into two sets – high-volume phrase and long-tail phrases. for B2C retailers and $1.93 for B2C lead generators.
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