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Best Google AdWords Tips and Tactics of 2010

Webbiquity

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world.

Adwords 100
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Manticore VII Marketing Automation and Lead Generation Released

Webbiquity

Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. Jeff contends that marketing automation systems will become required tools for any b2b “considered purchase&# (i.e., Share this on del.icio.us.

Manticore 100
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The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). Think of social media as a big marketing ecosystem (see, I am focusing on the environment) and make sure you take advantage of all the tools out there. Recycle your "inactive leads".

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Best Programmatic Advertising Agency: Top 6 Choices for 2022

Single Grain

They use data from several ad platforms and leverage multiple tools to measure the performance metrics with a situation-specific approach, such as climate, geolocation, user intent, and user interests. Programmatic ad agencies understand the tricks of effectively optimizing the ad campaigns for maximum lead generation.

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Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Demand Generation? Steve Woods , CTO, Eloqua.