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Best Google AdWords Tips and Tactics of 2010

Webbiquity

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# In addition, more than half of companies that use paid search increased their budgets for it last year. Google Instant) and changes within AdWords itself. ADVERTISEMENT.

Manticore VII Marketing Automation and Lead Generation Released

Webbiquity

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. This has made the marketing funnel longer, and the actual sales process shorter. Share this on del.icio.us.

Interview with The Funnelholic

Digital Body Language

Craig is a great guy, fun to chat with, and smart as a whip when it comes to the challenges of managing the top of the funnel. In many ways, for that generation, Facebook is more important than Google. Everyone assumes as a demand-generation guy, I don’t see the benefits of the entire non-quantifiable marketing mix. They don’t drive leads and cost a lot of money.

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Flip the Funnel Book Review « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Flip the Funnel Book Review At the San Francisco Marketing Book Club meeting last week we discussed “ Flip the Funnel: How to use existing customers to gain new ones “, by Joseph Jaffe.  What’s the verdict?   Buy the book. We’ll see.

Marketing Automation Update: Manticore VII Released

WebMarketCentral

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. This has made the marketing funnel longer, and the actual sales process shorter.

The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). It's been proven that archived webinars can generate more leads then the actual live event. Reuse all of your marketing materials in your lead nurturing efforts. Consider building up a profile of the lead over time.

Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. If there is no mechanism to pass the lead back to the marketing team (in an automated or semi-automated fashion), the lead is gone forever. If you aren’t recycling leads (and most marketers aren’t), you are wasting a significant percentage of your marketing dollars. Demand Generation?