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Best Google AdWords Tips and Tactics of 2010


According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. When should you use the AdWords Editor?

Manticore VII Marketing Automation and Lead Generation Released


Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. Although the improved UI is the big change, the new version also adds integration with for AdWords campaigns and improved lead generation capabilities. This has made the marketing funnel longer, and the actual sales process shorter. Share this on

Flip the Funnel Book Review « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Flip the Funnel Book Review At the San Francisco Marketing Book Club meeting last week we discussed “ Flip the Funnel: How to use existing customers to gain new ones “, by Joseph Jaffe. What’s the verdict? Buy the book. How right he is!

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Interview with The Funnelholic

Digital Body Language

Craig is a great guy, fun to chat with, and smart as a whip when it comes to the challenges of managing the top of the funnel. In many ways, for that generation, Facebook is more important than Google. Everyone assumes as a demand-generation guy, I don’t see the benefits of the entire non-quantifiable marketing mix. They don’t drive leads and cost a lot of money.