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Prediction: Statistical Methods Will Replace Conventional Rules for Marketing Decisions

Customer Experience Matrix

Certainly there is a list of hot items right now: Webinar integration, digital asset management, dedicated IP addresses for outbound email, APIs to post data from external forms, integration with Google Adwords, providing contact names from external databases when a visiting company is recognized by its IP address, pulling data from social networks to flesh out a prospect’s profile, and interacting through social media in addition to traditional channels. We’re not talking about some simple drip marketing to keep leads warm and educate them a bit until they move closer to their purchase.

Marketing Automation Update: Manticore VII Released

WebMarketCentral

Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. Jeff contends that marketing automation systems will become required tools for any b2b "considered purchase" (i.e., The company made the announcement at Salesforce.com's Dreamforce conference in San Francisco. The company's original focus was on web analytics. The early-adopting high tech segment is perhaps 25% penetrated.

Manticore VII Marketing Automation and Lead Generation Released

Webbiquity

Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. Jeff contends that marketing automation systems will become required tools for any b2b “considered purchase&# (i.e., Note: this post was originally published on the WebMarketCentral blog in November 2009. The company made the announcement at Salesforce.com’s Dreamforce conference in San Francisco. Digg this!

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information.

The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot

Customer Experience Matrix

And the current frogs are all small enough that a powerful newcomer could displace them, especially if it had a natural entry point such as, oh, Google AdWords or Salesforce.com’s CRM system. viable marketing solution within Salesforce.com would preempt many purchases of a separate marketing automation system in companies where Salesforce.com is already in place.

How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

Is almost like a virtuous cycle, where money goes to marketing software vendors, who use it to build better products and educate the market, which then learns about the benefits of such solutions, purchase those solutions, and publicize it themselves and pay those vendors for services. For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market.

Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. Steve Woods , CTO, Eloqua. See also her recent blog post Five B2B Marketing Surprises From 2009. With marketing automation being on the rise, the adoption of this technology is a must for most organizations, but it will also require that organizations determine the ramifications of such a purchase. These questions should be answered by companies before making the purchase. Steve Woods, CTO, Eloqua ( @stevewoods ). In this post I want to focus on the trends in Marketing Automation for 2010.

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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

Analyze the results you get by segment (geography, products purchased, industry targeted, job titles, etc.) good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). work for a B2B software company and we do regular email blasts. Our open rates average 30%. Is this good? from your boss. How can we improve open rates?

20.43 μs: 576.0 ns, 12.81 μs, 70.00 ns 250.1 ms: 204.1 μs, 2.132 ms, 245.7 ms