Prediction: Statistical Methods Will Replace Conventional Rules for Marketing Decisions
Customer Experience Matrix
MAY 20, 2009
Certainly there is a list of hot items right now: Webinar integration, digital asset management, dedicated IP addresses for outbound email, APIs to post data from external forms, integration with Google Adwords, providing contact names from external databases when a visiting company is recognized by its IP address, pulling data from social networks to flesh out a prospect’s profile, and interacting through social media in addition to traditional channels. We’re not talking about some simple drip marketing to keep leads warm and educate them a bit until they move closer to their purchase.
Marketing Automation Update: Manticore VII Released
NOVEMBER 17, 2009
Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. Jeff contends that marketing automation systems will become required tools for any b2b "considered purchase" (i.e., The company made the announcement at Salesforce.com's Dreamforce conference in San Francisco. The company's original focus was on web analytics. The early-adopting high tech segment is perhaps 25% penetrated.
The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot
Customer Experience Matrix
MARCH 8, 2011
And the current frogs are all small enough that a powerful newcomer could displace them, especially if it had a natural entry point such as, oh, Google AdWords or Salesforce.com’s CRM system. viable marketing solution within Salesforce.com would preempt many purchases of a separate marketing automation system in companies where Salesforce.com is already in place.
Demandbase: A New Twist In The Lead Management Automation Market
JULY 31, 2009
Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information.
The Danger of Email Marketing Benchmarks « The Effective Marketer
The Effective Marketer
FEBRUARY 15, 2010
Analyze the results you get by segment (geography, products purchased, industry targeted, job titles, etc.) good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). work for a B2B software company and we do regular email blasts. Our open rates average 30%. Is this good? from your boss. How can we improve open rates?