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Best Search Engine Marketing Tips of 2009, Part 2

Webbiquity

While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. How can search marketers use techniques like testing and keyword match types to improve results? How important are branded terms in paid search?

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Best Search Engine Marketing Tips of 2009, Part 1

Webbiquity

Keep your search marketing program growing? Discover the answers to these questions and others here in some of the best posts on search engine marketing of last year. Finding The Optimal Cost-Per-Lead by Search Engine Land. Finding Google AdWords Super Converter Keywords by MediaPost Online Media Daily.

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Best AdWords Tips and Tactics of 2009, Part 1

Webbiquity

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment?

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Best Google AdWords Tips and Tactics of 2010

Webbiquity

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# In addition, more than half of companies that use paid search increased their budgets for it last year.

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Best Web Analytics Tools and Tips of 2009

Webbiquity

Google Analytics 101, Part 1 by Search Engine Watch. New AdWords ID Data in Google Analytics API by Google Analytics Blog. Alex Lucas explains how to combine data from Google Analytics and Google AdWords to “get a (more) detailed picture of the performance of…ad creatives and keywords.&#. Some are easy (e.g.

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Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

100+ Alternative Search Engines You Should Know by Hongkiat. Amit Agarwal showcases six online presentations explaining the distinctions between Web 1.0, Share this on del.icio.us. Post this on Diigo.

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Facebook can’t be stopped and here’s why!

Buzz Marketing for Technology

In my Top 10 B2B Marketing Predictions for 2010 blog post last year I called that day to be February 14, 2010 (betting on the social activity that the holiday brings) but I was actually 2 months late – the first time Facebook surpassed Google was on Christmas day 2009. You can target behaviors and explicit likes from a member’s profile.

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