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Best AdWords Tips and Tactics of 2009, Part 1

Webbiquity

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment?

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Best Google AdWords Tips and Tactics of 2010

Webbiquity

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world.

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Best Web Analytics Tools and Tips of 2009

Webbiquity

New AdWords ID Data in Google Analytics API by Google Analytics Blog. Alex Lucas explains how to combine data from Google Analytics and Google AdWords to “get a (more) detailed picture of the performance of…ad creatives and keywords.&#. A slick, quick way to stay current on your web traffic stats. Some are easy (e.g.

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Best Search Engine Marketing Tips of 2009, Part 2

Webbiquity

While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. Carrie Hill explains how to use demographic targeting tools from AdWords, MSN AdCenter and Yahoo to increase conversion rates for b2c search marketing programs.

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Best Search Engine Marketing Tips of 2009, Part 1

Webbiquity

Finding Google AdWords Super Converter Keywords by MediaPost Online Media Daily. 9 things you MUST know before you start any conversion rate optimization by Search Engine People. Though this post is aimed primarily at b2c e-commerce sites, b2b marketers may find a few useful takeaways as well. Share this on del.icio.us. Post this on Diigo.

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Facebook Advertising for Dummies (Wiley)

Buzz Marketing for Technology

Our hypothesis is that Facebook Ads will become a strong component in every marketers toolkit much the same way as Google AdWords is today. And according to a study by Neilsen on Facebook Ads there is much better awareness, ad recall and best of all purchase intent when your friend “likes&# or mentions a company to you via Facebook.

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Manticore VII Marketing Automation and Lead Generation Released

Webbiquity

Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. Note: this post was originally published on the WebMarketCentral blog in November 2009. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Tweet This!

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