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JANUARY 28, 2011 Best Google AdWords Tips and Tactics of 2010
According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009. There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. Google Instant) and changes within AdWords itself. Digg this!
| | WEBBIQUITY
FEBRUARY 18, 2010 Best AdWords Tips and Tactics of 2009, Part 2
Optimization—the greatest results for the lowest cost—is the goal of every AdWords campaign manager. What are two of the simplest ways to optimize AdWords campaigns? Google is constantly changing and upgrading its AdWords tools; which recent enhancements are most important to understand and take advantage of? Get the answers to these questions and many others here in more of the best articles and blog posts from last year on Google AdWords search engine marketing. dead simple ways to optimize your Adwords campaign by CDF Networks. Digg this! Tweet This!
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| | BUZZ MARKETING FOR TECHNOLOGY
DECEMBER 15, 2009 10 BtoB Marketers Predictions for 2010
Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.
| | DELICIOUS B2BMARKETING
JULY 31, 2009 Demandbase: A New Twist In The Lead Management Automation Market
2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us Another great suite for lead capture is the InsideSales.com suite which is tailored more for the Inside Sales end than the marketing end, but still very effective Posted by: lrmtrainer | January 06, 2009 at 05:18 PM Hey Laura, thanks for the insight.
| | WEBBIQUITY
APRIL 7, 2010 Best Search Engine Marketing Tips of 2009, Part 2
While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. Carrie Hill explains how to use demographic targeting tools from AdWords, MSN AdCenter and Yahoo to increase conversion rates for b2c search marketing programs. These ads are separate from your traditional campaign-level geo-targeting in AdWords.. Digg this! How can search marketers use techniques like testing and keyword match types to improve results? What’s The Real Value of Brand PPC?
| | WEBMARKETCENTRAL
AUGUST 17, 2009 Best of 2008: SEO Guidance, Part 5
StumbleUpon and Digg) is "spiky" and doesn't convert well, but supports SEO through the links generated. Which social media sites are most helpful for SEO? What common mistakes should you avoid when optimizing a site for search? Which factors do search engine algorithms weight most heavily in determining search position? set of the best posts of last year on search engine optimization.
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WEBBIQUITY Best Web Analytics Tools and Tips of 2009
| TUESDAY, MAY 18, 2010
ID Data in Google Analytics API by Google Analytics Blog. Alex Lucas explains how to combine data from Google Analytics and Google AdWords
to “get a (more) detailed picture of the performance of…ad creatives and keywords.. Digg
this! There’s a great scene from the original Cannonball Run in which one of drivers hops into his Ferrari convertible, rips the rearview mirror off of the windshield, tosses it out and then says to his startled co-driver, “What is behind us—does not matter. Google Analytics 101, Part 1 by Search Engine Watch. MORE >>
WEBBIQUITY Best Random but Interesting Posts, Articles and Resources of 2009
| THURSDAY, MAY 20, 2010
Chris Campbell provides an outstanding list of tools for gathering insights and information about your competition, including SpyFu (finds competitors’ AdWords
keywords), Compete PRO Search Analytics (see what keywords drive traffic to a given site) and Google Trends for Websites (traffic data and geographic visitation patterns of your competitors–pretty cool, though it works only for relatively large, high-traffic sites). Digg
this! There’s no magic to linking to a YouTube video, but want to know how to link to a specific point, by minute and second, in a video? MORE >>
BUZZ MARKETING FOR TECHNOLOGY Facebook Advertising for Dummies (Wiley)
| WEDNESDAY, AUGUST 11, 2010
So as a natural follow up act to last years Facebook Marketing for Dummies (Wiley 2009
) which is now going on its 2nd Edition (after 4 printings of the book), I have once again teamed up with college buddy and CEO of AboutFaceDigital, Rich Krueger and writer Joel Elad (of LinkedIn for Dummies fame and other tech books) to bring you Facebook Advertising for Dummies which will be published by Wiley this fall and is available for preorder now on Amazon. Our hypothesis is that Facebook Ads will become a strong component in every marketers toolkit much the same way as Google AdWords
is today. MORE >>
WEBBIQUITY Manticore VII Marketing Automation and Lead Generation Released
| SUNDAY, FEBRUARY 14, 2010
Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords
campaigns and improved lead generation capabilities. Note: this post was originally published on the WebMarketCentral blog in November 2009
this! Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. Share this on del.icio.us. MORE >>
WEBBIQUITY Best Social Media Stats, Facts and Marketing Research of 2010
| MONDAY, JANUARY 17, 2011
54% of small and midsize businesses (SMBs) were using social media to promote their businesses as of September 2010, double the number using these sites in December 2009
. More than half (53.5%) of marketers currently use social media as part of their marketing strategy, up from 45% in 2009
. After slashing marketing budgets by 8% on average in 2009
, B2B technology marketers increased spending nearly 4% in 2010. last year (2009
). 55% of companies who use paid search increased their budgets in this area in 2010, up from 53% who did so in 2009
this! MORE >>
- Facebook can’t be stopped and here’s why! BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, OCTOBER 6, 2010
- Best Social Media Stats and Market Research of 2010 (So Far) WEBBIQUITY | WEDNESDAY, SEPTEMBER 8, 2010
- 19 New Featured Sources on the B2B Marketing Zone WEBBIQUITY | MONDAY, JULY 26, 2010
- How to do Lead Nurturing Right WEBBIQUITY | SUNDAY, FEBRUARY 14, 2010
- Best AdWords Tips and Tactics of 2009, Part 1 WEBBIQUITY | SUNDAY, JANUARY 10, 2010
- Best Search Engine Marketing Tips of 2009, Part 1 WEBBIQUITY | SUNDAY, JANUARY 10, 2010
- Best of 2009 (So Far): Social Media Marketing, Part 2 WEBMARKETCENTRAL | THURSDAY, NOVEMBER 5, 2009
- The Top 3 Priorities for 2010 Marketing Budgets DELICIOUS B2BMARKETING | MONDAY, NOVEMBER 2, 2009
- Best of 2008: Social Media Optimization, Part 6 WEBMARKETCENTRAL | TUESDAY, SEPTEMBER 22, 2009
- Social Media ROI vs. RONI WEBMARKETCENTRAL | THURSDAY, JULY 30, 2009
- Best of 2008: Social Media Optimization, Part 2 WEBMARKETCENTRAL | MONDAY, MAY 18, 2009
- Best of 2008: Blogging for Business, Part 1 WEBMARKETCENTRAL | MONDAY, APRIL 27, 2009
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