Best Google AdWords Tips and Tactics of 2010
JANUARY 28, 2011
According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009. In addition, more than half of companies that use paid search increased their budgets for it last year. Google Instant) and changes within AdWords itself. Digg this! ADVERTISEMENT.
The Top 3 Priorities for 2010 Marketing Budgets
NOVEMBER 2, 2009
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S. Create content on a blog or produce videos, and promote using Digg, Twitter, and other social bookmarking and social networking sites. 3. Digg this! Buyers won’t buy from you if they can’t find you.
10 BtoB Marketers Predictions for 2010
Buzz Marketing for Technology
DECEMBER 15, 2009
Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.
Best AdWords Tips and Tactics of 2009, Part 2
FEBRUARY 18, 2010
Optimization—the greatest results for the lowest cost—is the goal of every AdWords campaign manager. What are two of the simplest ways to optimize AdWords campaigns? Google is constantly changing and upgrading its AdWords tools; which recent enhancements are most important to understand and take advantage of? Get the answers to these questions and many others here in more of the best articles and blog posts from last year on Google AdWords search engine marketing. dead simple ways to optimize your Adwords campaign by CDF Networks. Digg this! Tweet This!
Best AdWords Tips and Tactics of 2009, Part 1
JANUARY 10, 2010
Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment? Find the answers to these questions and others here in more of the best articles and blog posts on maximizing the value of Google AdWords from the past year. Rich Media and Video templates in display ad builder by Inside AdWords. Digg this! Find Out!
Best of 2009 (So Far): Social Media Marketing, Part 2
NOVEMBER 5, 2009
Study: Company Blogs Lead Social Media Options by MediaPost Mark Walsh reports that " blogging (is) the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg " (not a surprising result, considering that those other sites tend to support a corporate blog, not replace it). tools (delicious, Feedburner, LinkedIn et al.),
Best Search Engine Marketing Tips of 2009, Part 2
APRIL 7, 2010
While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. Carrie Hill explains how to use demographic targeting tools from AdWords, MSN AdCenter and Yahoo to increase conversion rates for b2c search marketing programs. These ads are separate from your traditional campaign-level geo-targeting in AdWords.. Digg this! How can search marketers use techniques like testing and keyword match types to improve results? What’s The Real Value of Brand PPC?
Best Web Analytics Tools and Tips of 2009
MAY 18, 2010
New AdWords ID Data in Google Analytics API by Google Analytics Blog. Alex Lucas explains how to combine data from Google Analytics and Google AdWords to “get a (more) detailed picture of the performance of…ad creatives and keywords.. Digg this! But it isn’t the historical measures themselves which are of interest to analysts, rather the trends they reveal and path(s) forward they illuminate. Google Analytics 101, Part 1 by Search Engine Watch. Eyes on the Prize with Custom Reports by Google Analytics Blog. Is Yahoo Analytics Better than Google’s?
Best Random but Interesting Posts, Articles and Resources of 2009
MAY 20, 2010
Chris Campbell provides an outstanding list of tools for gathering insights and information about your competition, including SpyFu (finds competitors’ AdWords keywords), Compete PRO Search Analytics (see what keywords drive traffic to a given site) and Google Trends for Websites (traffic data and geographic visitation patterns of your competitors–pretty cool, though it works only for relatively large, high-traffic sites). Digg this! There’s no magic to linking to a YouTube video, but want to know how to link to a specific point, by minute and second, in a video?
Best Search Engine Marketing Tips of 2009, Part 1
JANUARY 10, 2010
In another excellent piece from iMedia Connection, 10 tips for extending paid search growth , Noah Elkin and Rick Dalton provide tips on how to increase results from paid search, such as expanding your keyword list, optimizing text ads, carefully segmenting keywords and using the AdWords Search Query report to identify negative keywords to add to campaigns. Finding Google AdWords Super Converter Keywords by MediaPost Online Media Daily. Digg this! What’s the real optimal cost per lead for your SEM program? How can you improve conversion rates? Post this on Diigo.
Best of 2008: Social Media Optimization, Part 6
SEPTEMBER 22, 2009
Unfortunately, several of the largest sites including Digg, delicious, Reddit, Mixx and Mister Wong now partially or completely use insidious no follow links. How can online video help with SEO and online reputation management ? Which social bookmarking sites have the most clout? Can social media really increase revenue? What common mistakes should you avoid in social media marketing?
Best of 2008: SEO Guidance, Part 5
AUGUST 17, 2009
StumbleUpon and Digg) is "spiky" and doesn't convert well, but supports SEO through the links generated. Which social media sites are most helpful for SEO? What common mistakes should you avoid when optimizing a site for search? Which factors do search engine algorithms weight most heavily in determining search position? set of the best posts of last year on search engine optimization.
Best of 2008: Blogging for Business, Part 1
APRIL 27, 2009
The prolific guest-blogger also contributed 10 Innovative Blog Business Models —a post detailing 10 methods beyond the obvious (AdWords) to monetize a blog, such as selling educational courses, eBooks, premium content, consulting services (hmm, that sounds familiar) and digital products. What are some of the most effective ways to attract more readers to your blog?
Best of 2008: Social Media Optimization, Part 2
MAY 18, 2009
Google Social Bookmarking and Blog Recommendation Engine by Key Web Data The inimitable Chris Lang explains social features added to Google Reader (such as bookmarking capability and a friends list), why they were added, and how Google will likely use this information (to create a Digg-like system that can't be gamed). How should you measure the impact of social media? Web 2.0
Demandbase: A New Twist In The Lead Management Automation Market
JULY 31, 2009
Reverse IP look up appears to be the new thing here. 2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us Posted by: Jeff Paul Internet Millions | February 23, 2009 at 11:10 PM The comments to this entry are closed. In fact, 88% said Web sites were important in helping them decide what to buy.
Social Media ROI vs. RONI
JULY 30, 2009
Consider, for example, a tactic viewed by many marketers as extremely measurable: Google AdWords. Publishing this content in a blog, podcast, video or online slideshow and promoting it through Twitter, Facebook, LinkedIn, Digg and other tools enables you to show the world how smart and helpful your people are, rather than trying to convince them through paid (and often ignored) media. Understandably, as businesses begin to invest more marketing/PR dollars into social media, there is great concern over the ROI of these activities. Simple, right? Balderdash. Social Tagging
Facebook Advertising for Dummies (Wiley)
Buzz Marketing for Technology
AUGUST 11, 2010
Our hypothesis is that Facebook Ads will become a strong component in every marketers toolkit much the same way as Google AdWords is today. Digg this! Whether you’re on the Facebook home page, reading comments on a friends’ Walls, or playing your favorite Facebook game, you have probably noticed at least one advertisement running on the right hand side on the page. We hope you agree!
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
54% of small and midsize businesses (SMBs) were using social media to promote their businesses as of September 2010, double the number using these sites in December 2009. More than half (53.5%) of marketers currently use social media as part of their marketing strategy, up from 45% in 2009. last year (2009). search volume rose 16% from 2009 to 2010. Digg this!
Facebook can’t be stopped and here’s why!
Buzz Marketing for Technology
OCTOBER 6, 2010
In my Top 10 B2B Marketing Predictions for 2010 blog post last year I called that day to be February 14, 2010 (betting on the social activity that the holiday brings) but I was actually 2 months late – the first time Facebook surpassed Google was on Christmas day 2009. Digg this! We also just completed Facebook Advertising for Dummies (Wiley) which is due to ship in November.
Manticore VII Marketing Automation and Lead Generation Released
FEBRUARY 14, 2010
Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. Note: this post was originally published on the WebMarketCentral blog in November 2009. Digg this! Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. Share this on del.icio.us.
Best Social Media Stats and Market Research of 2010 (So Far)
SEPTEMBER 8, 2010
Another notable Pam Dyer post, this one summarizing a study from online advertising network Chitika which shows that Twitter is the best place to share news: 47% of the outbound traffic from Twitter goes to news sites, vs. 28% from Facebook, 18% from Digg and an imperceptable share from MySpace. Erik Qualman updates some statistics from 2009, showing how rapidly this landscape is changing.
How to do Lead Nurturing Right
FEBRUARY 14, 2010
If buyers believe that your company understands their problems and knows how to solve them, this helps reduce the feelings of fear and can make a big difference in being selected for consideration and purchase. It also sets you apart and builds credibility on the front-end of the buying cycle, making efforts from SEO to banner advertising and AdWords more effective and productive.
19 New Featured Sources on the B2B Marketing Zone
JULY 26, 2010
The hard questions about social media for B2B solutions providers , June 11, 2009. Blog as hub, site as spoke , June 23, 2009. Here are my top 10 posts and topics: Best Social Media Stats and Market Research of 2009 , March 31, 2010. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 , February 1, 2010. Adwords. Digg this!