Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 for B2C retailers and $1.93 for B2C lead generators. Comments are closed.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

JANUARY 17, 2011

Sutton concludes, “Clearly, SEO is more effective at attracting attention and ultimately converting people. And email messages that include at least one social sharing option generate a more than 30 percent higher click-through rate (CTR) than emails with no social sharing options. last year (2009).

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

SEPTEMBER 8, 2010

The key takeaway — companies can’t put all of their marketing eggs in one basket, but need to balance budgets across several areas including email, social media, organic SEO, paid search and offline campaigns. 30% of social media users access a social media site “several times a day,&# up from 18% in 2009.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100