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Best Google AdWords Tips and Tactics of 2010


According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# In addition, more than half of companies that use paid search increased their budgets for it last year. Google Instant) and changes within AdWords itself. Where do image ads fit in the mix?

SEO, Meta Descriptions, Content, and Generating Leads


Hi, It’s Paul Mosenson, President of NuSpark Marketing.  I welcome a guest post from our chief SEO tactician, Elizabeth Donkus. Most SEO people aren’t marketers. The Meta description tag may have lost its ‘SEO’ value, but it still has a great deal of value when used to influence a potential visitor to click through to your site. You’ll find this interesting.

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The Biggest SEO Shakeups of All Time


But every once in a while, Google rolls out something earth-shattering, completely disrupting the way SEOs go about their business. I’ve compiled a list of these SEO shakeups below, and have highlighted what impact they’ve had on how we think about SEO today. Follow the best practices outlined in our updated guide, Learning SEO From the Experts. ”).

SEO 42

The Top 3 Priorities for 2010 Marketing Budgets

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About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S. Search Engine Optimization (SEO) – this is the ultimate no-brainer. There are lots of excellent articles on SEO that provide guidance and tips. Buyers won’t buy from you if they can’t find you.

SEM 24

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)


” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective). ( B2B Lead Blog ). Blogging is generally seen as most valuable for SEO, YouTube for content marketing, and social networks like Twitter, Facebook and LinkedIn most helpful for branding and engagement. WordPress Hosting SEO ). WordPress Hosting SEO ). But why?

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Best of 2009 (So Far): SEO Guidance, Part 3


How can you help SEO clients, whether internal or external, understand what SEO (and isn't) and set proper expectations for an SEO project? What are the key signals of SEO quality on a website? How does the increasing use of social media affect SEO efforts? What common SEO mistakes should you avoid, and what myths to dispel? Blogging helps.

Best of 2009 (So Far): SEO Guidance, Part 4


Find the answers to these questions and others here in more of the best SEO blog posts from this year. Another noteworthy post from this blog is Get Keyword Rank Data from Google Webmaster Tools , provides detailed step-by-step instructions for analyzing website performance using Google's webmaster tools. For more on this topic, see Just Say No to Bad SEO on SEOmoz.

Best of 2009 (So Far): SEO Guidance, Part 2


What two simple words answer almost every SEO question? What common SEO mistakes should you watch out for? Discover the answers to these questions and others here in more of the best articles and blog posts on the practice of SEO so far this year. title tags, and viewing SEO as a one-time process rather than an ongoing discipline. Tags: SEO Practice

Best of 2009 (So Far): SEO Guidance, Part 1


What key aspects of SEO should you consider when doing a site redesign? Which SEO tactics should you avoid? What can SEO professionals learn from traditional marketers? Find the answers to these questions and others here in the first set of the best blog posts and articles on search engine optimization (SEO) from 2009 (so far). Tags: SEO Practice

How to REALLY Increase B2B Blog Traffic

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PWB Marketing Blog Demand Generation | Branding | New Media Skip to content PWB HOME ABOUT OUR TEAM BUILD A BRAND GENERATE DEMAND BLOG HOME ← How To Create B2B Content Your Prospects REALLY Want How to REALLY Increase B2B Blog Traffic Posted on 08/31/2011 by Chad Wiebesick Good content isn’t enough for a blog. There are tens of thousands of blogs on the web.

Best of 2008: AdWords Tips and Tactics


While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Search marketers need to get AdWords right before expanding campaigns to Yahoo! Even features unique to AdWords often "migrate" to other services over time, so search engine marketing (SEM) mastery begins with AdWords.

Best of 2009 (So Far): Social Media Marketing, Part 4


Compelling thought-leadership content, blog posts, white papers, video and SEO efforts support and create long-term value for social media tactics. Facebook's InsideFacebook blog reports that in February and March of this year, the number of Facebook users age 35 and over doubled. But what metrics are really most appropriate for social media measurement? Social Tagging

Best of 2009 (So Far): Search Engine Marketing


In another excellent piece from iMedia Connection, 10 tips for extending paid search growth , Noah Elkin and Rick Dalton provide tips on how to increase results from paid search, such as expanding your keyword list, optimizing text ads, carefully segmenting keywords and using the AdWords Search Query report to identify negative keywords to add to campaigns.


Best of 2009 (So Far): Cool Web Tools, Part 2


The creators of PeoplePond more recently also launched CompanyPond , a company profile site that improves online visibility and SEO for corporate sites. Looking for a more powerful way to share presentations online? Consolidate your online profiles and social networking presence? Create a cool Twiiter background even if you're not the artistic type? Generate word-of-word referrals?

Best of 2009 (So Far): Social Media Marketing, Part 2


Find the answers to these questions and others here in more of the best articles and blog posts on social media marketing from this year so far. He also quotes a HubSpot study finding that three-quarters of bloggers in small to midsize companies say that " their company blogs were 'useful,' 'important,' or 'critical' to their business." practices, blogs and more.

Best of 2008: AdWords Tips and Tactics, Part 2


Where can you find the best resources to help pass the AdWords certification exam? What factors should be taken into account when developing a new AdWords campaign? How can the Google AdWords search-based keyword tool be used for competitive research? Discover those answers and more here in the final installment of the best posts on AdWords marketing from the past year.

Best of 2009 (So Far): Cool Web Tools, Part 1


Find them all and others here in the first set of the best cool web tools for 2009. Mail), social networking sites (Facebook, MySpace), blogging platforms (WordPress, Blogger, TypePad), media sites (Flickr, YouTube) and more. It includes features like a People Sidebar for staying in touch with your social connections, an integrated RSS feed reader, blog editor and web clipboard.


Best of 2009 (So Far): Twitter Tips and Tactics, Part 2


Learn the answers to these questions and others here in more of the best blog posts and articles from last year on Twitter techniques, tools and tactics. What are the four stages of Twitter enlightenment? How important is Twitter for business? How can you get more retweets and efficiently manage unfollowers? How exactly did Dell generate so much revenue by Twittering? What’s a Retweet?

Best of 2008: SEO Guidance, Part 5


Which social media sites are most helpful for SEO? Search, Social and Direct Traffic by ProBlogger Darren Rowse provides a detailed analysis of his blog visits from various sources—which, given the obscene volume of traffic his blog draws, is probably fairly representative of blogs in general. Still, even experienced SEOs may find some useful tips here.

Best of 2008: SEO Guidance, Part 3


How can you effectively explain SEO (and avoid unrealistic expectations) to prospective clients? For new websites, how can you incorporate SEO best practices into the design from the beginning? What emerging topics and techniques should SEO specialists investigate? How can PR and SEO work together more productively? Tags: SEO Practice

Best of 2008: SEO Guidance, Part 4


Where can you find the best SEO tools and resources (I mean, other than here)? What are some of the best tools and techniques for competitive SEO research? What information should you include in a killer SEO proposal—and what language should you avoid? Find all of this and more here in another group of the best articles and blog posts from the last year on the practice of SEO.

Best of 2008: SEO Keyword Tips & Tools


The posts below, some of the best of 2008 on the topic of keyword research for SEO, provide guidance and reviews of efficacious tools to help throughout the process of generating a comprehensive keyword list; analyzing the competition; and prioritizing keywords to generate maximum ROI from SEO efforts. This is one tool that belongs on every SEO pro's list.

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The Effective Marketer

While corporate blogging, for instance, is a broad topic, the presentation focused on only certain aspects of corporate blogging, leaving a lot of stuff untold. From a corporate blogging perspective, I like that they brought up what I consider the two main issues in corporate blogging: Do you have the time? Blog at you have the people? Thanks.

Best of 2008: SEO Tools, Part 2


Find the answers to these questions and others here in more of the best blog posts and sites for SEO tools. 5+ SEO Text Analyzers for SEO Diagnostics & Copywriting by Search Engine Journal The always brilliant and resourceful Ann Smarty here reviews several different for analyzing keyword usage and prominence (a.g., Tags: SEO Practice

Best of 2008 - SEO Tools, Part 1


Looking for an easy-to-use backlink checking tool (or two) for SEO? How about tools for checking search engine rank, grading the SEO efforts on a website, developing an optimized keyword list, and link building? Find these and more in this list of some of the best SEO tools and related reviews of 2008. That makes Rank Check one of a handful of must-have SEO tools to me.

Inbound Marketing & Marketing Automation


But Inbound Marketing focuses primarily on organic search, not pay-per-click (like AdWords). I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. SEO has not exactly been a science: you have to optimize your site’s structure and content, and you ask other sites to link to you. Inbound Marketing is more than just SEO. blogging, creation of high-quality content, and website conversion optimization. “Isn’t that Search Marketing?&#.

Interview with The Funnelholic

Digital Body Language

I had a great chat the other day with Craig Rosenberg, better known as "The Funnelholic", based on his popular blog The Funnelholic (and of course to all of us on Twitter as @funnelholic ). My buddies in audience development are saying that blogging is dead and sites like Twitter is where it is at. Here is what I believe every marketing department should have in place in 2009: 1.

if you're gonna copy, make it right

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking If you’re gonna copy, make it right An interesting blog post by Jason Cohen at   discussed why you shouldn’t copy other companies just because they were successful at what they do. Who in your industry is the king of PPC and SEO? Maybe.

Best Search Engine Marketing Tips of 2009, Part 2


While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. Get the answers to these questions and many others here in more of the best articles and blog posts on search engine marketing (SEM) from the past year. Carrie Hill explains how to use demographic targeting tools from AdWords, MSN AdCenter and Yahoo to increase conversion rates for b2c search marketing programs. These ads are separate from your traditional campaign-level geo-targeting in AdWords.&#.

Best Random but Interesting Posts, Articles and Resources of 2009


Discover the answers to these questions and many more here in the best miscellaneous marketing articles, lists and blog posts of the past year. A Top 25 List of Social Media, Web 2.0 & Marketing ‘Best-Of-Lists!’ 25 Free Social Media Marketing & SEO Ebooks, White Papers + Other Downloads by SEOptimise. ** 5 Stars. Tad Chef supplies an outstanding list of ebooks and white papers related to social media in general, blogging, social media marketing and SEO. How can you make the most of those last few minutes before delivering an online presentation?

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The Effective Marketer

Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO. If you want to get some good insights on effective SEO, check out his presentation and the free articles they have on the SEOmoz website.

Best of 2008: Blogging for Business, Part 3


How can generate more targeted traffic to your blog? Find the answers to these questions and others here in WebMarketCentral's final list of the best posts on business blogging from the last year. Tags: Blogging for Business What techniques will help you write more compelling posts? Which "rules" should every blogger know and follow? about your organization?


Best of 2008: Blogging for Business, Part 2


Everyone who writes a business blog ultimately wants the same thing—more traffic. more broadly helpful post from this blog is 7 Steps to Better Business Blogging guest contributor Ann Handley of MarketingProfs. But the payoff can be well worth it, in terms of new relationships, higher blog traffic and increased exposure for you and your blog. Ongoing effort!"


how to use social media - lessons from ama digital conference

The Effective Marketer

Ron Adelman, from WSI Marketing , discussed Search Engine Optimization (SEO) in a down-to-earth manner that was refreshing at the same time very entertaining. He reinforced some key messages we heard throughout the day and added some great stories about Twitter, blogs, and podcasting. Blog at guy really knows his stuff. Like Be the first to like this post.

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The Effective Marketer

It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. Simon Mason says: June 16, 2009 at 12:25 pm Hi Daniel, Interesting post. Reply Daniel Kuperman says: June 16, 2009 at 3:59 pm Thanks, Simon! Blog at

Best of 2008: Blogging for Business, Part 1


What are some of the most effective ways to attract more readers to your blog? Find ideas for helpful blog posts? Assure you're utilizing blogging best practices? Learn all of that in more in some of the best posts from the last year on blogging for business. Also a great complementary post to the Seven Deadly Sins of Blogging previously published here.

Looking Back at 400: Top 10 Posts


As I recently passed 400 posts on this blog, here is a look back at the 10 most popular items here of all time. Much has changed since then, and social media is now an integral part of SEO efforts. Based on recent data, the average CTR for b2b AdWords programs remains in the 1.1%-1.3% This review of MarketingSherpa data holds up well against more recent figures.


Best of 2008: Amusing, Creative and Just Plain Odd, Part 2


They're all here in the final best of funny, creative and just plain strange blog posts from the past year. Charlie Brown and the Peanuts gang running an ad agency. How Internet marketing is like a ruptured disc. Bizarre yet real images on the web. Ads that never should have seen the light of an LCD screen. What do all of these things have in common?


Best of 2008: Social Media Optimization, Part 6


How can online video help with SEO and online reputation management ? Domains for SEO and Reputation Management by Search Engine Journal Loren Baker describes how to use Top 30 Largest Social Bookmarking Sites by Anything Goes Blog A great list of the top social bookmarking sites, with visitor statistics, as of late last year. Can social media really increase revenue?

Best of 2008: Social Media Optimization, Part 5


Use Facebook fan pages to help with SEO? Three Ways People Who Aren't Running for President Can Make Social Media Pay by HubSpot's Inbound Marketing Blog Rick Burnes explains three ways that even organizations which don't have tens of millions of dollars to spend and thousands of volunteers can use social media for marketing and PR, and measure the return. Social Tagging