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Best Search Engine Marketing Tips of 2009, Part 2

Webbiquity

While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. How can search marketers use techniques like testing and keyword match types to improve results? How important are branded terms in paid search?

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7 Google Ads Influencers to Follow

Brandpoint

Google AdWords – now named Google Ads – is one of the most useful methods out there for getting traffic to your website. To help you keep up with the latest Google Ads best practices , news and insights, follow these 7 Google Ads influencers who are leading the way in paid search marketing. LarryKim | LinkedIn. Brad Geddes.

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Best Google AdWords Tips and Tactics of 2010

Webbiquity

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# In addition, more than half of companies that use paid search increased their budgets for it last year.

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Dreamforce 2009: Search Engine Marketing Junkies

Adobe Experience Cloud Blog

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com.

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SEO, Meta Descriptions, Content, and Generating Leads

NuSpark Consulting

I welcome a guest post from our chief SEO tactician, Elizabeth Donkus. Most SEO people aren’t marketers. I am NuSpark Marketing’s chief SEO strategist, but I rely on the NuSpark content team to review my content recommendations and implement content within the SEO framework. as a factor for ranking.

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Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

Discover the answers to these questions and many more here in the best miscellaneous marketing articles, lists and blog posts of the past year. 25 Free Social Media Marketing & SEO Ebooks, White Papers + Other Downloads by SEOptimise. ** 5 Stars. 100+ Alternative Search Engines You Should Know by Hongkiat.

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Best of 2009 (So Far): Search Engine Marketing

WebMarketCentral

Keep your search marketing program growing? Discover the answers to these questions and others here in some of the best posts on search engine marketing (so far) this year. Aaron interviews Ben and Karl from Conversion Rate Experts (CRE) by SEO Book Aaron Wall talks to Dr. How can you improve conversion rates?