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Best Google AdWords Tips and Tactics of 2010

Webbiquity

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world.

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7 Google Ads Influencers to Follow

Brandpoint

Google AdWords – now named Google Ads – is one of the most useful methods out there for getting traffic to your website. It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. He authored Advanced Google AdWords , which is now in its third edition.

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SEO, Meta Descriptions, Content, and Generating Leads

NuSpark Consulting

I welcome a guest post from our chief SEO tactician, Elizabeth Donkus. Most SEO people aren’t marketers. I am NuSpark Marketing’s chief SEO strategist, but I rely on the NuSpark content team to review my content recommendations and implement content within the SEO framework. as a factor for ranking.

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Best Search Engine Marketing Tips of 2009, Part 2

Webbiquity

While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. How can search marketers use techniques like testing and keyword match types to improve results? How important are branded terms in paid search?

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Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

Discover the answers to these questions and many more here in the best miscellaneous marketing articles, lists and blog posts of the past year. 25 Free Social Media Marketing & SEO Ebooks, White Papers + Other Downloads by SEOptimise. ** 5 Stars. Where can you find the best online tools for competitive intelligence?

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SEO Tips to Reach the Modern Searcher

Content Standard

As the designated enabler of organic discovery, SEO must grow up with content marketing. You’re trying to reach the same people through your content marketing and SEO efforts—people who wear blinders when it comes to promotional messaging—so a product-based SEO strategy won’t work. Think Topic First, Keyword Second.

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Dreamforce 2009: Search Engine Marketing Junkies

Adobe Experience Cloud Blog

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.;