Biznology

OCTOBER 12, 2017

I recently had the pleasure of participating in a B2B digital marketing forum hosted by The Conference Board and led by Mike Moran and Tim Peter. The lively discussion covered a lot of ground, reflecting the needs of marketing executives striving to do digital well. Digital is a different animal from traditional marketing.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Contently

NOVEMBER 14, 2019

Marketers love to talk about being leaders, but on social media, brands are usually two steps behind. In the same breath, though, marketers will sell you on the importance of a unique voice, of differentiating your company from all the other companies. I took over the R/GA account in 2009. It’s safer that way.

Twitter 118

Twitter Advertising Agencies Paid Search Agency Best Practices 118

Webbiquity

APRIL 7, 2010

How can search marketers use techniques like testing and keyword match types to improve results? Does PPC advertising help with branding? Get the answers to these questions and many others here in more of the best articles and blog posts on search engine marketing (SEM) from the past year. What’s The Real Value of Brand PPC?

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

Adobe Experience Cloud Blog

SEPTEMBER 11, 2018

All this change is not just in your head; according to research from eMarketer, TV ad spending in 2017 dropped for the first time since 2009. This dramatic shift is showing a reality that digital marketers have felt for a long time. With integrated campaigns, marketers all too often try to use one video to fill multiple roles.

Top of Funnel 113

Top of Funnel Video Marketing Campaigns Paid Social Agency 113

ClickZ

MAY 1, 2020

Advertisers can show ads to potential customers to motivate online and in-store purchases, and they’re also able to give their customers cash back. For 2020, Cardlytics is focused on continuing to develop and test their self-serve platform which will allow marketers more freedom to build and run campaigns themselves.

Advertising Agencies 117

Advertising Agencies Paid Search Agency Advertisements Advertising 117

Digilant

JANUARY 12, 2021

Just a little over five years ago, in 2015, data shows that advertisers spent about $24.48 billion on programmatic digital advertising in the United States. Experts predict that advertisers will spend just under $80 billion on programmatic advertising in 2021. . Agency Trading Desks.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

ClickZ

NOVEMBER 25, 2019

As behavioral targeting enters its autumn, contextual targeting offers advertisers the opportunity to target accurately whilst still being privacy compliant. If you’re an online advertiser, it’s essential to understand what contextual targeting is, why it’s become so important and how you should be using it in your campaigns.

Paid Content 97

Paid Content Paid Search Agency Advertising Agencies Privacy 97

Choozle

MARCH 30, 2020

At Choozle, we are media buyers and marketers ourselves, and we understand the impact that changing dynamics in the markets can have as a result of any crisis. Every brand and agency will quickly adjust their digital advertising strategy to the changes within the marketplace. Jump to: Impact on user behavior.

Marketing Budget 52

Marketing Budget Advertising Agencies Advertisements Advertising 52

Marketing Insider Group

JANUARY 31, 2013

Last week we kicked of this Future of Marketing series with an interview with Mark Schaefer. He also predicted that Facebook search would begin to impact the balance of power that Google has with consumers and over advertisers, as more millennials enter and rise in the workforce. Marcus, tell us a little bit about yourself.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning ROMI 100

Outbrain

MARCH 9, 2020

And they are Affiliate Marketing & Podcasts. Affiliate marketing has become a leading online money-making phenomenon, mainly for the purpose of generating leads or selling products online (AKA e-commerce). In order to succeed in the affiliate world, marketers must have a ton of technical knowledge. So what’s the connection?

Paid Search Agency 46

Paid Search Agency Advertising Agencies First-Mover Advantage ROAS 46

Webbiquity

MAY 30, 2010

From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. How social media is like the seventh grade by Training Marketer. Advertising & PR.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Plus, women who head up content marketing and creation efforts are in a great position to create messaging for, and engagement with, other women.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Webbiquity

APRIL 27, 2011

There’s no question that search has dramatically altered the marketing landscape; the traditional yellow pages are now viewed as a colossal waste of paper as 70% (and climbing) of consumers go online to find local businesses and more than 90% of B2B purchase cycles start on the web.

Paid Content 100

Paid Content Paid Search Agency Google Advertising Agencies 100

Hubspot

JUNE 22, 2017

To prove it was possible to cram a compelling story into such a short window, they recruited a handful of creative agencies to test drive the format -- and the results were pretty convincing. In fact, according to Google, 90% of bumper ad campaigns boosted global ad recall by an average of 30%. Why Six Second Pre-Roll Ads Work.

Paid Search Agency 76

Paid Search Agency Youtube Ads Advertising Agencies 76

QuanticMind

DECEMBER 5, 2019

According to a 2019 Deloitte report , US hotel gross bookings grew from $116 billion to $185 billion from 2009 to 2017. For airlines, hotels, restaurants and other businesses across the world, there are now better ways to serve customers as well as target them with relevant marketing messages online. Personalization.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

Outbrain

MARCH 19, 2019

The true power of pay-per-click (PPC) advertising is its ability to drive bottom-line results for businesses. Those stats are not just reserved for Search Engine Marketing (SEM). As such a prominent part of the online marketing world, PPC advertising has attracted some of the best minds in the business. Check it out here.

Paid Content 36

Paid Content PPC Advertising Agencies Paid Search Agency 36

Biznology

JANUARY 17, 2011

When I started my agency, it started out as an organic SEO shop. Besides, back in late 2006 (and as late as 2009), Search Engine Optimization was considered to be snake oil, especially since Google was obviously omnipresent and had compensated for silly things such as ALT, Description, and Meta tags, right? Don't believe me?

Social Media 80

Social Media SEO Advertising Agencies Media 80

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?)

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Convince & Convert

MAY 25, 2010

Counselor’s Academy is the section of PRSA for owner’s of small and medium independent agencies). This session included much of what Indra and her partner Jon Bailey have been able to accomplish in the last two years, moving from a primarily traditional agency to a new media powerhouse. Direct mail?

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Online Marketing Institute

JUNE 3, 2009

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. But too few marketers understand how to use it as a strategic route-to-market. write effective PPC ad copy Tips on how to maximise the effectiveness of this key digital marketing channel.

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

Hubspot

JANUARY 15, 2015

If marketing were easy, every business would be successful. Over the years, we have been impressed by many successful marketing campaigns, some of which we wish would make a comeback. The following are some of our favorite marketing campaigns in recent years and why we miss them. 1) CareerBuilder Monkeys Around.

Paid Search Agency 28

Paid Search Agency Campaigns Advertising Agencies Viral Marketing 28

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. Social Supports Email in the Interactive Marketing Hub Indeed, email marketing and social media marketing are spiritually and procedurally similar. Email is all about actual audience. Approximately 25% of the time (on average) they will.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Online Marketing Institute

NOVEMBER 8, 2010

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

SWZD

AUGUST 5, 2019

“This whole marketing world probably started around 150 generations ago when people were sitting around campfires and painting drawings on cave walls in order to tell stories and share experiences. That’s all marketing is, story-telling, about how you overcame something, a challenge, a situation or a problem solved.” About Actifio.

Ideal Customer Profiles 48

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 48

Online Marketing Institute

JUNE 27, 2009

Recently Written 4 Popular Tools For AdSense Be an eBay Consultant- A New Way to Earn Money Online How To Make B2B Search Engine Marketing Better? Archives June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 Blogcatalog Jun 24 How To Make B2B Search Engine Marketing Better?

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing Adsense 40

B2B Marketing Savvy

AUGUST 25, 2009

How a company and its outside support agencies view their Twitter approach seems more to dictate the management framework than intrinsic values associated with the new medium itself. The good news, unlike most previous evolutions of outbound channel alternatives, Twitter doesn’t come with budget requirements. Traffic generator.

PR 40

PR Twitter Paid Search Agency Advertising Agencies 40

MLT Creative

MAY 19, 2010

Once you've grasped the whole marketing automation concept, you're going to need a vendor to help you follow through. Over my next two blogs, I'll highlight different marketing automation vendors, and what they do that sets them apart. It is broken up into two products: Genius Pro and Genius Enterprise.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Can a social media program go viral? Absolutely. Social media is hard False.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

MLT Creative

SEPTEMBER 30, 2010

Here's what's on tap for marketing industry events for October. October 1, Social Ad Summit New York, NY: At this showcase of recent case studies from agencies and brands, you’ll learn firsthand how to implement a successful social ad strategy for your organization or client.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

MLT Creative

MARCH 1, 2011

Here's what's on tap for marketing industry events for March 2011. London, UK: The UK’s largest and longest running multi-channel marketing, media and advertising event. Orange County, CA: Spend an evening with best-selling author, speaker and marketing expert, Seth Godin. March 2-3, Innovative e-Marketing.

Paid Search Agency 40

Paid Search Agency B2B Marketing Advertising Agencies Enterprise Management 40

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Hubspot

SEPTEMBER 27, 2015

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Its grand idea for bringing together the two chains fighting for market share? Here are some of the most memorable competitive campaigns they've launched: The Pepsi Challenge (1975). Haven't caught one?

Paid Search Agency 28

Paid Search Agency Advertising Agencies Brand Identity Branding 28

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals.

Conference 115

Conference Organization Paid Search Agency PR 115

Convince & Convert

FEBRUARY 11, 2010

Raven Zachery, project director for the Obama Presidential Campaign app and founder of SmallSociety, defends native applications. “The mainstream gaming market will always be native. It’s generally easier for marketers to garner excitement for a native app, though this will change over time. Everything.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. I’m trying to understand how such a great campaign could have a foundation that is so unstable.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Marketing Insider Group

APRIL 24, 2023

For years, websites like Facebook and Google have been gathering user data for targeted advertising and sales to third-party sites. Today, DuckDuckGo is the second most popular search engine in the US, and holds 0.68% of the search engine market share worldwide.

Paid Search Agency 227

Paid Search Agency Privacy Advertising Agencies Transparency 227