We ran an outreach campaign recently for a viral video (well, we wanted it to go viral thus some very targeted outreach). The crew at SEOmoz actually covered our pitch strategy in post: [link] If you read the thread, there are details on how we did the blogger outreach campaign. Sean Polay says: August 30, 2007 at 6:34 pm Lee, In a couple of recent outreach efforts, I was having a hard time finding the blogger’s name and/or e-mail address. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. Kudos!