Digilant

OCTOBER 4, 2023

Basic Programmatic Glossary Demand Side Platforms (DSPs) A piece of bidding technology or ad servers with optimization and inventory links. Demand Management Platforms (DMPs) Used to manage cookie IDs and to generate audience segments, which are subsequently used to target specific users with online ads.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

Martech

AUGUST 3, 2021

Vevo was created in 2009 through a partnership between two of the world’s largest record companies, Sony Entertainment and Universal Music Group. All its revenue comes from the ads that run against the videos and it has individual deals with the artists (via their record companies) who allow Vevo to distribute their content.

Video Marketing 117

Video Marketing Cross-Selling Youtube Lead Ranking 117

markempa

MAY 9, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! What’s lead nurturing?

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

Customer Experience Matrix

APRIL 28, 2009

I've been having a dandy time analyzing the results of my Demand Generation Implementation Survey. As of April 29, I've received 40 responses, of which I've discarded two as incomplete and two because they related to vendors I considered irrelevant ( Zoho and Ad Giants PitchRocket). I assume represents their plans rather than reality.

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Sprout Social

JUNE 29, 2023

In late 2009, Domino’s released a brutally honest commercial, publicizing customers’ overwhelmingly negative feelings about their pizza—and asking folks to give them a second chance. Publishing visuals and video that hasn’t been scrutinized in creative briefs and edited ad nauseum carries a degree of risk. Enter: lo-fi content.

Content 112

Content Advertising Agencies Social Media Webinar Metrics 112

Webbiquity

JANUARY 10, 2010

Noting that 78% of marketers consider generating online leads one of their top priorities, Andreas Roell offers advice on how improve both the quality and quantity of leads, including sharing source information between marketing and sales (as not all leads are created equal) and carefully monitoring the lead generation performance of each source.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

Webbiquity

MAY 18, 2010

Alex Lucas explains how to combine data from Google Analytics and Google AdWords to “get a (more) detailed picture of the performance of…ad creatives and keywords.&#. numbers of fans and followers), others are more challenging and may require more sophisticated tools, but it’s a great list for generating ideas.

Analytics 100

Analytics Tools Best Practices Adwords 100

Zoominfo

JUNE 30, 2019

Ultimately, the project generated close to 3,000 influencers who Philips then categorized and analyzed based on their level of engagement with the brand. That’s right, in 2009 Brian Halligan and Dharmesh Shah literally wrote the book on inbound marketing—titled, Inbound Marketing: Get Found Using Google, Social Media, and Blogs.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

markempa

JANUARY 24, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! You’re not alone.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Adobe Experience Cloud Blog

NOVEMBER 25, 2009

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. Pay-Per-Click (PPC): A form of Internet advertising, in which the ad sponsor only has to pay for actual traffic to the website.

Search Engine Marketing 48

Search Engine Marketing Search Marketing Paid Search Agency Salesforce.com 48

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? SpotMixer and Google Pair to Offer Self-Serve Online Video Ads by ClickZ. How can you make the most of those last few minutes before delivering an online presentation? Share this on Mixx.

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

markempa

MAY 4, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

SWOT 120

SWOT Lead Generation Webinar Metrics Paid Search Agency 120

The ROI Guy

FEBRUARY 18, 2010

I am very pleased to announce our record 2009 performance at Alinean, and a big thanks to all of our customers, partners and team! Some of the highlights: > Added 20 new customers to marquee list of leading B2B solution providers. Grew revenue by 26% and continued profitable growth for third straight year.

Enterprise Management 40

Enterprise Management Marketing Management Planning Lead Ranking 40

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. The company’s original focus was on web analytics.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Oktopost

JANUARY 13, 2020

Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. B2B buyers are increasingly using social media and user generated content to research their major purchases. What Are Quora Ads? There are three types of ads you can buy: text ads, image ads, and promoted answers.

Paid Content 119

Paid Content Advertisements Advertising B2B 119

KoMarketing Associates

NOVEMBER 8, 2016

Launched in 2009, there are dozens of analytics reports that you can create and view on Baidu Analytics. It allows you to understand how people come to your site and interact with it, and then use this information to develop strategies to optimize the site, improve user experience, and generate more traffic and conversions.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

markempa

JULY 16, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Here and here.

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

Customer Experience Matrix

JANUARY 5, 2010

Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. Marketo added features to capture Twitter posts and Helpstream customer support interactions within a lead’s activity history. But enhanced reporting was the most common improvement of all. Sales access.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

The Effective Marketer

MAY 18, 2011

link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Cost per Lead 100

Cost per Lead Planning Work Management Marketing Management 100

Webbiquity

JANUARY 10, 2010

How exactly did Dell generate so much revenue by Twittering? million ), but Claire Cain Miller does an excellent job of outlining how Dell has generated, and continues to generate, significant sales through Twitter. ‘I can’t wait until people stop laughing at that joke,’ added Eliason.&#.

Twitter 100

Twitter Tactics Tools Tips 100

Zoominfo

APRIL 24, 2019

57% of B2B marketers state that SEO generates more leads than any other marketing initiative. Content farming is the strategy of employing multiple freelancers at a low cost, in an effort to generate mass amounts of highly targeted content. 75% of all search engine users don’t scroll past the first page of search results.

Tactics 189

Tactics Cost SEO Lead Scoring 189

Customer Experience Matrix

NOVEMBER 19, 2010

million for 2009 and "triple that" ($13.5 Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800. My records suggest that the headcount at the start of the 2009 was around 35, so the average headcount for that year was about 52.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Customer Experience Matrix

MAY 4, 2010

Summary: Two low-cost demand generation systems, Genoo and Act-On Software, have added unusually advanced social marketing features. Naturally our friends in the business marketing space have been adding such features as well. A few weeks back, I wrote about social marketing features from consumer marketing automation vendors.

Act-On 120

Act-On Marketing Management Marketing Automation Services Features 120

markempa

NOVEMBER 8, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! How to decide which leads to nurture.

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

Anyword

MAY 3, 2022

Then, in 2009, the Grammarly writing assistant entered the scene. This includes ad spots, CTAs, social media posts, landing and product pages, email texts, and complete blogs. For instance, Instagram captions use different formats and character restrictions compared to Google Ads. The New World of AI Writing Assistants.

Marketing AI 52

Marketing AI Lead Ranking Copywriting AIDA 52

Tomorrow People

SEPTEMBER 13, 2012

In 2009, some bright spark thought it would be a good idea to harness the power of user-generated content and release it untamed on the Skittles homepage. Ryanair spokesman Stephen McNamara then confirmed the comment was genuine, while adding his own take on social media to the conversation. "It If so, click send.

Social Media 120

Social Media SIC Media Peer-to-peer 120

The Effective Marketer

MAY 9, 2011

the copywriter writes copy for the ad while the designer makes the ad look pretty), is now morphing into a free for all. So while adding another person to your marketing budget may seem tricky at first, maybe you don’t have to hire an additional person (although for larger organizations that should definitely be the case).

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

markempa

MAY 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

MAY 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

Bluetext

OCTOBER 14, 2022

For example in 2009, Microsoft promoted Bing in a series of games, including NBA 2K10 and DJ Hero. After their first exposure to the ads, the percentage of gamers visiting and searching Bing increased by 108% according to Microsoft. Native in-game ads are arguably the most innovative in-game advertising formats of all.

Paid Search Agency 26

Paid Search Agency Advertisements Advertising Mobile Advertising 26

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. This focus on specificity rather than generality applies to business development, too. Don’t show up saying “we want to be your agency.&#

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Outgrow

FEBRUARY 25, 2024

In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. Source Also, thanks to their round-the-clock availability, generative AI virtual assistants and chatbots are fielding more and more requests. With 61.4%

Statistics 52

Statistics Outgrow Resource Management Stats 52

ClickZ

JUNE 12, 2020

Dave Neway is the head of product marketing at IBM Watson Advertising (formerly The Weather Company’s ad sales business). . He has been with Adobe since 2009 working on a variety of projects, but always with a passion for audience activation built on rich customer profiles. Dave Neway. Tim Waddell. Robert Yocum.

Enterprise Management 93

Enterprise Management Demand Generation Agencies Advertising Agencies Work Management 93

ClickZ

NOVEMBER 25, 2019

A much higher standard has been set for protecting personal data which threatens behavioral targeting, hitherto the dominant method of targeting online ads. Last week saw a milestone marking the renaissance of contextual targeting when Integral Ad Science bought contextual provider Admantx.

Paid Content 97

Paid Content Paid Search Agency Advertising Agencies Privacy 97

seo.co

OCTOBER 6, 2021

In order for a website to be successfully leveraged as a tool for generating traffic and driving conversions, it needs exposure. This means producing a higher quantity of quality content and generating more backlinks to your pages. If you’re still using techniques and strategies from 2009, you’re not doing your website any favors.

Google 98

Google Marketing Websites De-duplication Paid Search Agency 98