Martech

SEPTEMBER 25, 2023

I joined the Direct Marketing Association [now the Data & Marketing Association], was on the email marketing council for 10 years, was very active there; created a blog for the DMA. In 2009, I decided I didn’t want to be a solutions provider any more as far as the tech goes. I bowed out and became a full-time consultant.

Multi-Channel 111

Multi-Channel Training Consulting Advertising Agencies 111

Zoominfo

JUNE 30, 2019

Overall, Philips reported an increase in conversation, social mentions, and overall activity surrounding their brand among their intended audience of medical experts. Influencers: Identified influencers actively engaged with and involved in ongoing Philips programs. Salesforce: New Media Genius.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Customer Experience Matrix

DECEMBER 13, 2012

It’s more than three years since my original post about SiteCore’s plans to transform itself from a Web content management system to a platform for cross-channel customer experience management. In other words, SiteCore has been steadily executing on the strategy they described in 2009.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Onalytica B2B

MARCH 15, 2018

I started blogging around 2009 to support a different web business and discovered that I really enjoyed writing. Sometimes that might entail email automation or sales funnels, where other times we might talk about stacking tweets or other social activities. Customer Service: Jay Baer. Twitter: Ian Anderson Gray.

Top of Funnel 0

Top of Funnel Paid Search Agency Social Media Blogger 0

Navigate the Channel

AUGUST 7, 2023

Houzz, founded in 2009 by Adi Tatarko and Alon Cohen, started as a platform aimed at connecting homeowners with interior designers and home improvement professionals. Building product marketers can actively engage with this community through discussions, comments, and direct messages. What is Houzz?

Social Media 65

Social Media Social Marketing Product Ad Building 65

Zoominfo

AUGUST 12, 2018

With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. Each video tells a story of a seemingly average person showing their heroism through extraordinary customer service. Genesys isn’t even mentioned until the end of each video.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

The ROI Guy

FEBRUARY 18, 2010

I am very pleased to announce our record 2009 performance at Alinean, and a big thanks to all of our customers, partners and team! Some of the highlights: > Added 20 new customers to marquee list of leading B2B solution providers. IDC markets, sells and authors their tools with the Alinean EnterpriseROI™ platform.

Enterprise Management 40

Enterprise Management Marketing Management Planning Lead Ranking 40

KoMarketing Associates

NOVEMBER 8, 2016

Launched in 2009, there are dozens of analytics reports that you can create and view on Baidu Analytics. Besides website traffic, you also want to know how people interact with your site and if their activities reach your expectations. By setting up different conversions, you can evaluate how these activities fulfill your goals.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

Martech

FEBRUARY 24, 2022

According to Statista.com , there are already 1 billion active AR users worldwide, and the number will almost double by 2024. It drives real value for marketers, advertisers, and their customers.” Since my first foray with Second Life’s 3D virtual world – YES, I was an SL power user in 2009! –

Planning 132

Planning Advertising Agencies Paid Search Agency Mobile Advertising 132

Industrial Marketing Today

AUGUST 3, 2010

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. The most simplistic approach to evaluating customer engagement is to measure conversion rates. In other words, think long and hard before jumping into the deep end of customer engagement.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Martech

AUGUST 15, 2022

months — the lowest since 2009, and far below the 80-month tenure for CEOs. It defies logic that the CMO, who is tasked with understanding the market, is not overseeing spending decisions on technology to reach customers. According to many surveys, this milestone means I’m on borrowed time – and have been for some time.

Enterprise Management 100

Enterprise Management Business CMO Digital Transformation 100

markempa

MAY 9, 2006

« Personal lead generation tools | Main | Podcast: The Innovative Marketer » Why CEOs Must Be Actively Involved in Lead Generation Jeff Thull, author of Mastering the Complex Sale , recently published an article, " Sales and The CEO ," that puts CEOs at the head of the sales department.

Lead Generation 120

Lead Generation Ideal Customer Profiles Activities Marketing Qualified Leads 120

Convince & Convert

MAY 27, 2014

When you parody a real challenge by taking it to extremes – the height of exaggeration—you show customers you get it. Source: Kinaxis.com Start with the pain points of your ideal customers. What drives customers in your space crazy? It was looking to attract Millennials to grow its customer base. Hey, the truth is funny!

Work Management 167

Work Management Marketing Management Conversion Generation 167

Heinz Marketing

SEPTEMBER 10, 2020

How else am I supposed to forget about the virus for a moment, let loose, and connect with people over an activity? But the playfulness that we desperately need to stay sane in our personal lives can also help B2B brands stay close to their prospects and customers. “…as So, don’t sleep on the B2B customer experience.

B2B Marketing 95

B2B Marketing B2B Marketing & Strategy Interactive Marketing 95

Webbiquity

MAY 20, 2010

It is better to have a real conversation, being able to question and to listen to your potential customer using the previously gathered information.&#. Link to a specific part of a YouTube video by Matt Cutts. A short but helpful post on how to deep link to a specific point in any YouTube video by minute and second.

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Martech Advisor

DECEMBER 6, 2019

Customer Lifetime Value (CLV) is defined as the entire value of a customer to a brand for the entire relationship with that customer. What is Customer Lifetime Value (CLV)? Why should you care about Customer Lifetime Value? How to Calculate Customer Lifetime Value: Formula and Models. Table of Content.

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

Customer Experience Matrix

NOVEMBER 19, 2010

million for 2009 and "triple that" ($13.5 Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800. If so, the revenue per active client would actually be a bit higher than I've calculated here. million) for 2010.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Onalytica B2B

JANUARY 8, 2019

I clearly remember how as a sales rep, I controlled the information my prospects and customers received. This is a complete contrast to today where companies must make as much relevant information as possible broadly available to prospects and customers through a vast array of offline and digital channels. And that was expected.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

SWZD

AUGUST 5, 2019

Headquartered in Waltham, MA and founded in 2009, Actifio provides an Enterprise Data-as-a-Service platform. He described what these marketing mentors all have in common is they live and breathe the idea of “putting the customer at the front and center of everything you do.” Profiling Customers by Use Case. About Actifio.

Ideal Customer Profiles 48

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 48

Integrated B2B

MAY 8, 2015

B2B customer case stories follow a fairly simple format of explaining how a product or service solved a specific customer pain. But they don’t necessarily communicate that a company is innovative, or encourage customers to innovate with them. 1, January–February 2009, pp. & Garud, R.

Creativity 40

Creativity Trigger Marketing Lead Ranking Opinions 40

Customer Experience Matrix

JANUARY 5, 2010

Marketo added features to capture Twitter posts and Helpstream customer support interactions within a lead’s activity history. All aimed at showing the activities of selected leads, typically by showing overviews and trends, and then letting users drill into details. So much for 2009. Sales access.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

The Effective Marketer

JANUARY 13, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

BenchmarkONE

OCTOBER 27, 2022

housing bubble signaled the beginning of the Great Recession , which spanned from 2007 to 2009 and heralded the end for many small businesses. And for you and your clients, it’s important to keep up with all of your marketing activities and channels, so you’re in a good position to weather a financial storm. . Keep On Marketing.

Advertising Agencies 63

Advertising Agencies Paid Search Agency Ad Agencies Budget Programs 63

The Customer

MAY 11, 2021

Quick Take: Average CMO tenure in 2020 dropped to 40 months, the lowest it has been since 2009. billion active monthly users. Meanwhile, its ‘Mini-Programs’—applications within the WeChat app—let brands engage directly with consumers via marketing activity and ecommerce. Better Customer and Employee Experiences.

Digital Transformation 52

Digital Transformation Intent Data CMO Digital Marketing Funnels 52

Onalytica B2B

AUGUST 23, 2017

True influencer marketing focuses on building genuine relationships with influencers, which, dependent on the circumstances may or may not be activated with financial rewards. “For B2B marketers Influencer Marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals.”

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

PureB2B

JANUARY 23, 2017

Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. By showing PayPal’s solution to this everyday problem, the company shows its customers that they know how their products are being used, something most brands can learn from.

Email Marketing 106

Email Marketing Planning Brand Identity Branding 106

Valasys

FEBRUARY 4, 2020

NetWise can be used to custom the diverse audience segments across any platform (be it Social, SSP, DSP or DMP) or brand. The custom segments & contacts are in sync across all the channels. Thus, B2B data users get precise & useful data which can be activated within 24 hours. NetWise was founded in the year 2009.

Advertising Agencies 52

Advertising Agencies Distribution Privacy Class 52

Outgrow

FEBRUARY 25, 2024

In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. AI allows businesses to create customer-centric personalized experiences like product recommendations for better user experiences and customer loyalty.

Statistics 52

Statistics Outgrow Resource Management Stats 52

The Effective Marketer

JULY 29, 2009

An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. As marketers, we sometimes fall victims of the routine day-to-day tactical activities and forget why we are doing them. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

ClearVoice

OCTOBER 21, 2022

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. Recessions typically result in an erosion of trust in brands , so continuing to put out content consistently keeps your customers’ confidence in your company. (It Versus 5-20% for a new customer.).

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

ClickZ

JUNE 12, 2020

Better customer experiences. More profitable and customer-focused business . He has been with Adobe since 2009 working on a variety of projects, but always with a passion for audience activation built on rich customer profiles. Lower CPAs. Our event headliners help you become AI confident and AI ready.

Enterprise Management 93

Enterprise Management Demand Generation Agencies Advertising Agencies Work Management 93

B2B Marketing Traction

JUNE 12, 2012

Websites are the center of all marketing activity, whether you like it or not. In 2009, Enquiro, now Mediative, conducted a survey and produced The BuyerSphere Projec t report. Your outreach activities, online and offline, are the spokes that feed traffic to the hub. Does your website attract quality traffic?

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

ClickZ

JULY 2, 2019

Last year, Pinterest had 250 million monthly active users. During the holidays, Pinterest helped Etsy used its massive presence on the platform to help customers out there. The answers then provided users with custom recommendations. It doesn’t have the scale of Facebook, nor does it have its scandalous reputation.

eCommerce 105

eCommerce Brand Identity Branding Curation 105

Conversica

DECEMBER 20, 2022

But, even with an economic bull market “light at the end of the tunnel”, we are still seeing and feeling panic from our customers. Our company was founded in 2007 and our product launched in 2009. The explosion in interest around ChatGPT will accelerate customer expectations for website chat interactions.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

ClickZ

MAY 1, 2020

Cardlytics boasts an audience within the US of more than 125M monthly active users. The Cardlytics platform enables banks to send offers to their end customers and enrich the banking experience by getting cash back. Cardlytics has helped customers get back nearly half a billion dollars in rewards.

Advertising Agencies 117

Advertising Agencies Paid Search Agency Advertisements Advertising 117

The Customer

MARCH 31, 2021

Loyalty platforms are not a small bet, after all: Companies invested $126 billion in direct loyalty and customer-relationship management in 2019. Think: Even a 7% increase in loyalty can boost lifetime profits per customer by as much as 85%. Building wealth from customer relationships takes time.

Loyalty 52

Loyalty Buzz Advertising Agencies Lead Ranking 52

Customer Experience Matrix

SEPTEMBER 3, 2009

Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. of the total.

Spending 120

Spending Media Mobile Advertising Forrester 120