Customer Experience Matrix

JULY 8, 2009

ActiveConversion is not new but also has a low price point. Silverpop's figures may also be inflated by its consumer email production business. Vendors showing significant growth ( highlighted in green ) are mostly new entrants with below-average prices: Pardot , OfficeAutoPilot and LoopFuse.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The problem with outbound marketing is that it relies on interruption, and people are now using more and more tools to block these channels (like caller ID and email spam blocking software).

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JULY 31, 2009

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40