2009, ActiveConversion and ROI - B2B Marketing Zone

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

5) Routing/reporting — automation to help close the loop with sales and give marketing visibility into the sales pipeline. Posted by: C Jeffers | August 27, 2008 at 11:02 AM Hi Laura, Thank you for mentioning ActiveConversion in your post. 4) Lead scoring — in a prior post , I make the case for quantitative scoring. Alive and Kicking!

Enterprise Management

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B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. The topic is ROI measurement of Marketing initiatives. Posted by: Matt Massey | May 14, 2008 at 01:19 PM Laura, I'm with ActiveConversion, one of the pure play B2B lead management companies. Alive and Kicking!

Enterprise Management

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B2B Marketing Zone

Demandbase: A New Twist In The Lead Management Automation Market

B2B Lead Management Market Heats Up

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