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| | LEADSLOTH
MARCH 16, 2009 [2009, ActiveConversion] ActiveConversion Review - SMB Lead Management
ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies. Email marketing. Marketing & Web Analytics.
| | CUSTOMER EXPERIENCE MATRIX
NOVEMBER 5, 2009 [2009, ActiveConversion] B2B Marketing University: For Now, Marketing Automation and CRM Are Still Separate
Summary: Marketing automation and CRM systems may eventually converge, but for now marketers need help explaining why they need a system of their own. hugely enjoyed yesterday’s Boston session of the Silverpop -sponsored B2B Marketing University. People still don’t understand the difference between marketing automation vs. CRM. Someone (I think it was end-of-day panelist Meg Heuer of Sirius Decisions ) also pointed out that CRM data is often very dirty, which isn't a problem for salespeople working with one record at a time, but making it hard to use for marketing.
NOVEMBER 5, 2009 | CUSTOMER EXPERIENCE MATRIX
[2009, ActiveConversion] B2B Marketing University: For Now, Marketing Automation and CRM Are Still Separate
JULY 31, 2009 | DELICIOUS B2BMARKETING
[2009, ActiveConversion] Demandbase: A New Twist In The Lead Management Automation Market
MARCH 16, 2009 | LEADSLOTH
[2009, ActiveConversion] ActiveConversion Review - SMB Lead Management
| | DELICIOUS B2BMARKETING
JULY 31, 2009 [2009, ActiveConversion] Demandbase: A New Twist In The Lead Management Automation Market
Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Would love to get your $.02.