| |  2009 + ActiveConversion + Marketing + Trigger | 4 articles |
| Page 1 of 1 | Previous | Next | CUSTOMER EXPERIENCE MATRIX NOVEMBER 5, 2009 B2B Marketing University: For Now, Marketing Automation and CRM Are Still Separate Summary: Marketing automation and CRM systems may eventually converge, but for now marketers need help explaining why they need a system of their own. hugely enjoyed yesterday’s Boston session of the Silverpop -sponsored B2B Marketing University. People still don’t understand the difference between marketing automation vs. CRM. Someone (I think it was end-of-day panelist Meg Heuer of Sirius Decisions ) also pointed out that CRM data is often very dirty, which isn't a problem for salespeople working with one record at a time, but making it hard to use for marketing. | LEADSLOTH MARCH 16, 2009  ActiveConversion Review - SMB Lead Management ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies. Email marketing. Marketing & Web Analytics. | | | | | |
| DELICIOUS B2BMARKETING JULY 31, 2009 Demandbase: A New Twist In The Lead Management Automation Market Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I’m sure I forgot a few. | MARKETING INTERACTIONS AUGUST 20, 2008  Content Design for Nurturing Insights - Marketing Interactions Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Scoring systems are evolving as we all discover whats truly effective in marketing communication metrics. You can track their activities as they traverse your website. | |
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