Customer Experience Matrix

JULY 8, 2009

of visitors to eloqua.com next go to now.eloqua.com, which is the domain for client landing pages and user log-in. ActiveConversion is not new but also has a low price point. NurtureHQ doesn't quite seem to be a full-scale demand generation system, insofar as it seems to lack landing pages. How about it guys?

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Online Marketing Institute

JULY 31, 2009

2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. For instance, have they come multiple times, hit the download/registration page, but did not submit? Among other stuff. Alive and Kicking!

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JULY 31, 2009

As an example: marketing automation tools like Eloqua, and web analytics tools like Omniture and WebTrends, work from the same fundamental data source: Javascript-based page tags on web pages. You don’t need this as much in B2C you need more of a scalable platform with a huge drip email engine, web pages and analytics.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40