Demand Generation Vendor Traffic Rankings
Customer Experience Matrix
JULY 8, 2009
ActiveConversion is not new but also has a low price point. Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Pardot and (perhaps) Genius.com look particularly strong. But Eloqua , Silverpop and Marketo remain industry leaders. Last November, after much consideration of alternatives , I settled on Alexa three-month Web traffic rankings as a reasonable way to measure the relative market presence of demand generation vendors. You can see that post here. Results are in the following table. David) There are no huge surprises.
Demandbase: A New Twist In The Lead Management Automation Market
JULY 31, 2009
would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Posted by: C Jeffers | August 27, 2008 at 11:02 AM Hi Laura, Thank you for mentioning ActiveConversion in your post. I'd like to point out that we are more in the lead management category, rather than 'push' or outbound side that you had us on. Posted by: Jeff Paul Internet Millions | February 23, 2009 at 11:10 PM The comments to this entry are closed. In fact, 88% said Web sites were important in helping them decide what to buy.
B2B Lead Management Market Heats Up
JULY 31, 2009
The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. Laura Posted by: Laura Folio | April 17, 2008 at 04:54 PM Laura, speaking of interactive, two-way dialog, this string is great! Most recently, Marketo just announced their lead management solution. Here’s the problem.