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ActiveConversion Review - SMB Lead Management


ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). So the people behind ActiveConversion gave me a demo to show they are more than a niche player. ActiveConversion provides reports on anonymous website visitors: they show the company name and activity. Conclusion.

Demandbase: A New Twist In The Lead Management Automation Market

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When you are ready to start researching something before making a purchase, you read a blog, you search Google, you ask friends for recommendations, you post questions in forums, etc. People who visit your website do so with some sense of anonymity. Posted by: C Jeffers | August 27, 2008 at 11:02 AM Hi Laura, Thank you for mentioning ActiveConversion in your post. I'd like to point out that we are more in the lead management category, rather than 'push' or outbound side that you had us on. The technology appears useful at both ends of this spectrum.

B2B Lead Management Market Heats Up

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Tools that analyze who’s clicking – and help B2B marketers make heads or tails out of Google’s analytics – are bleeding over into the lead management space. 4) Online portals – I know, this is a broad category. Some of our users would need extensive credit analysis and up-to-date company information like Hoover's website provides, but a lot of my users - I'd prefer to prequalify the data and dump it into a database, giving them a phone number, basics on the company and a contact. In most B2B cases, the first sign of interest is a visit to the website of the company.