ActiveConversion Review - SMB Lead Management
MARCH 16, 2009
ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). So the people behind ActiveConversion gave me a demo to show they are more than a niche player. ActiveConversion provides reports on anonymous website visitors: they show the company name and activity. Conclusion.
Demandbase: A New Twist In The Lead Management Automation Market
JULY 31, 2009
When you are ready to start researching something before making a purchase, you read a blog, you search Google, you ask friends for recommendations, you post questions in forums, etc. People who visit your website do so with some sense of anonymity. Posted by: C Jeffers | August 27, 2008 at 11:02 AM Hi Laura, Thank you for mentioning ActiveConversion in your post. a)Response analysis: After your cold call or email interested people will visit your website (again): this information is to be used to adjust your communication message. I’m sure I forgot a few.
B2B Lead Management Market Heats Up
JULY 31, 2009
Tools that analyze who’s clicking – and help B2B marketers make heads or tails out of Google’s analytics – are bleeding over into the lead management space. Some of our users would need extensive credit analysis and up-to-date company information like Hoover's website provides, but a lot of my users - I'd prefer to prequalify the data and dump it into a database, giving them a phone number, basics on the company and a contact. Email mailing campaigns, pushing B2B decision makers into visiting a website seems of a different era. Here’s the problem. Exciting times.