Remove 2009 Remove ActiveConversion Remove CRM Remove Word of Mouth
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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Posted by: C Jeffers | August 27, 2008 at 11:02 AM Hi Laura, Thank you for mentioning ActiveConversion in your post. This wouldn't be possible without target audience scoring, multiple data partnerships, and CRM integration. It is great to have so much insight on our suspects -- and how long it takes for them to convert.

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B2B Lead Management Market Heats Up

Online Marketing Institute

They need a platform that fits together with their CRM/SFA systems but separately helps them to identify and sort the best leads from the rest and to nurture those not yet ready to buy. I decided to turn to the CRM folks - consultants, vendors, even the guy who wrote the Dummies guide on a CRM program, and even they seemed unsure.